Face

Two products run the face routine: the Volcanic Ash Cleanser and the Hydrating Moisturizer. Wash morning and night, moisturize after. Under 20 ingredients each, $35 as the Face Essentials set.

Most men's skincare is a ten-step routine sold as self-care, or a single product padded with extracts that read well on a label and do nothing. This is neither. Two products, 17 ingredients, each one earning its place.

Everything else is optional and here when you want it - an eye stick, a scrub, or SPF for daytime. Most men find the two essentials are enough.