{"title":"Start Here","description":"\u003cp class=\"MsoNormal\"\u003eFour routines. Eight products. Face, hair, body, shave.\u003cbr\u003e\u003cbr\u003eMost men's grooming is a cabinet of half-used bottles. This is the opposite: pairs that cover a routine, under 20 ingredients each. Buy a set for $35, or the parts for $20 each.\u003cbr\u003e\u003cbr\u003eIf you're new to Blu Atlas, this is where most men begin.\u003c\/p\u003e","products":[{"product_id":"aftershave","title":"Aftershave","description":"\u003cp class=\"MsoNormal\"\u003eAn aftershave that settles skin a blade just scraped. Built around rose water, squalane, and oat. For all skin types, after any shave.\u003cbr\u003e\u003cbr\u003e18 ingredients. Most aftershaves run more with synthetic fragrance loads, fillers, and extras that read well on a label and do nothing. \u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003eThis doesn't.\u003cbr\u003e\u003cbr\u003eRose water and aloe calm the redness shaving leaves behind. Squalane and sweet almond oil put back the moisture a blade strips. Oat and allantoin soothe sensitive, just-shaved skin, and vitamin E supports the barrier while it recovers.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic \/ Single","offer_id":49463679680741,"sku":"BA-AFTRSHV-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 2-Pack","offer_id":49463679713509,"sku":"BA-AFTRSHV-002","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 3-Pack","offer_id":49463679746277,"sku":"BA-AFTRSHV-003","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/products\/25_1_copy.jpg?v=1762890904"},{"product_id":"body-wash","title":"Natural Body Wash","description":"\u003cp class=\"MsoNormal\"\u003eA daily body wash built around green tea and sugarcane extract. Cleans without drying out skin. For all skin types.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e15 ingredients. Most body washes run far more, most of those being cheap detergents that strip skin and leave it tight. This isn't.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCoconut-derived cleansers lift sweat and grime without the harsh ones. Aloe and shea butter glycerides keep skin soft while you wash. Green tea and sugarcane extract leave it clean, not stripped.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic \/ Single","offer_id":42394922549477,"sku":"BA-BDYWSH-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 2-Pack","offer_id":42394922582245,"sku":"BA-BDYWSH-002","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 3-Pack","offer_id":42394922615013,"sku":"BA-BDYWSH-003","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Coconut Apricot \/ Single","offer_id":49454356955365,"sku":"BA-BDYWSH-COCOAPRCT-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Coconut Apricot \/ 2-Pack","offer_id":49454677459173,"sku":"BA-BDYWSH-COCOAPRCT-002","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Coconut Apricot \/ 3-Pack","offer_id":49454677590245,"sku":"BA-BDYWSH-COCOAPRCT-003","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Santal Cedar \/ Single","offer_id":46305639956709,"sku":"BA-BDYWSH-SNTL-001","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/products\/12.jpg?v=1707755827"},{"product_id":"natural-shampoo-for-all-hair-types","title":"Natural Shampoo","description":"\u003cp class=\"MsoNormal\"\u003eA daily shampoo built around saw palmetto and vegan biotin. Cleans without stripping the scalp. For all hair types: straight, wavy, curly, thick, fine, color-treated. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e15 ingredients. Most shampoos run far more, most of those being harsh detergents that strip moisture and leave hair dry and brittle. This isn't.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCoconut-derived cleansers lift oil, sweat, and buildup without the harsh ones. Saw palmetto and vegan biotin support the scalp. Aloe and hydrolyzed jojoba protein keep hair soft while you wash.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic \/ 8oz","offer_id":42394952204517,"sku":"BA-SHMPOO-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 16oz","offer_id":45072019095781,"sku":"BA-SHMPOO-0016","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 32oz","offer_id":45072019128549,"sku":"BA-SHMPOO-0032","price":50.0,"currency_code":"USD","in_stock":false},{"title":"Coconut Apricot \/ 8oz","offer_id":49454400340197,"sku":"BA-SHMPOO-COCOAPRCT-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Coconut Apricot \/ 16oz","offer_id":49454552088805,"sku":"BA-SHMPOO-COCOAPRCT-0016","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Coconut Apricot \/ 32oz","offer_id":49454552318181,"sku":"BA-SHMPOO-COCOAPRCT-0032","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Santal Cedar \/ 8oz","offer_id":46304455819493,"sku":"BA-SHMPOO-SNTL-001","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/products\/8.jpg?v=1683331375"},{"product_id":"volcanic-ash-gel-cleanser","title":"Volcanic Ash Face Cleanser","description":"\u003cp class=\"MsoNormal\"\u003eA daily face wash built around volcanic ash and activated charcoal. Removes oil and grime without stripping skin. For oily, combination, normal, and dry.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e13 ingredients. \u003cmeta charset=\"utf-8\"\u003eMost cleansers run three times that with overlapping surfactants and extras that read well on a label and do nothing. This doesn't.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003eBentonite (volcanic ash) and activated charcoal pull impurities out of your pores. Two coconut-derived surfactants lift sweat and sebum without the harsh ones. Pomegranate seed oil and a probiotic ferment keep your skin barrier intact while you wash.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic \/ Single","offer_id":42394955841765,"sku":"BA-FCLNSR-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 2-Pack","offer_id":42394955874533,"sku":"BA-FCLNSR-002","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 3-Pack","offer_id":42394955907301,"sku":"BA-FCLNSR-003","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Fragrance Free \/ Single","offer_id":43724063834341,"sku":"BA-FCLNSR-FRAGFREE-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Fragrance Free \/ 2-Pack","offer_id":43724063899877,"sku":"BA-FCLNSR-FRAGFREE-002","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Fragrance Free \/ 3-Pack","offer_id":43724063965413,"sku":"BA-FCLNSR-FRAGFREE-003","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/products\/30.jpg?v=1679378900"},{"product_id":"hydrating-face-moisturizer-for-all-skin-types","title":"Face Moisturizer","description":"\u003cp class=\"MsoNormal\"\u003eA daily moisturizer that hydrates without grease or shine. Built around mango seed butter and moringa oil. For oily, combination, normal, and dry.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e9 ingredients. Most moisturizers run four or five times that. Mango seed butter and moringa oil do the hydrating; vitamin C and seaweed extract handle tone and firmness.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eAbsorbs fast and leaves no film. No grease, no shine, nothing sitting on your skin.\u003cbr\u003e\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Single","offer_id":42394948567269,"sku":"BA-MSTRZR-FRAGFREE-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"2-Pack","offer_id":42394948600037,"sku":"BA-MSTRZR-FRAGFREE-002","price":35.0,"currency_code":"USD","in_stock":true},{"title":"3-Pack","offer_id":42394948632805,"sku":"BA-MSTRZR-FRAGFREE-003","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/files\/Blu_Atlas_Hydrating_Face_Moisturizer_open.jpg?v=1760625314"},{"product_id":"shave-cream","title":"Shave Cream","description":"\u003cp\u003eA shave cream that cushions the blade and keeps skin calm through the pass. Built around a stearic-acid cushion with oat, aloe, and panthenol. For all skin types, every shave.\u003cbr\u003e\u003cbr\u003e16 ingredients. Most shave creams run more with synthetic fragrance, menthol, fillers, and extras that read well on a label and do nothing. This doesn't.\u003cbr\u003e\u003cbr\u003eStearic and palmitic acids build the slick, protective layer the blade glides on. Oat, aloe, and allantoin calm the skin while you shave, and panthenol and glycerin hold moisture so you're not stripped raw by the time you rinse.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic \/ Single","offer_id":42394954006757,"sku":"BA-SHVCRM-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 2-Pack","offer_id":42394954039525,"sku":"BA-SHVCRM-002","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 3-Pack","offer_id":42394954072293,"sku":"BA-SHVCRM-003","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/products\/49.jpg?v=1762890936"},{"product_id":"soothing-and-smoothing-natural-conditioner","title":"Natural Conditioner","description":"\u003cp class=\"MsoNormal\"\u003eA daily conditioner that softens and smooths without weighing hair down. Built around argan and avocado oil. For all hair types - straight, wavy, curly, thick, fine, color-treated.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e14 ingredients. Most conditioners run far more, padded with heavy silicones and fillers that coat hair and build up over time. This isn't.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eArgan and avocado oil do the conditioning. White tea extract and barley protein add smoothness and strength. It rinses clean and leaves no residue - no buildup, no weight, nothing sitting on your hair.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic \/ 8oz","offer_id":42394923073765,"sku":"BA-CNDTNR-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 16oz","offer_id":45070144864485,"sku":"BA-CNDTNR-0016","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 32oz","offer_id":45070144897253,"sku":"BA-CNDTNR-0032","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Santal Cedar \/ 8oz","offer_id":46305637925093,"sku":"BA-CNDTNR-SNTL-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Coconut Apricot \/ 8oz","offer_id":49454412497125,"sku":"BA-CNDTNR-COCOAPRCT-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Coconut Apricot \/ 16oz","offer_id":49454699315429,"sku":"BA-CNDTNR-COCOAPRCT-0016","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Coconut Apricot \/ 32oz","offer_id":49454702985445,"sku":"BA-CNDTNR-COCOAPRCT-0032","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/products\/16.jpg?v=1762890952"},{"product_id":"body-lotion","title":"Body Lotion","description":"\u003cp class=\"MsoNormal\"\u003eA daily body lotion that hydrates without grease or shine. Built around shea butter and squalane. For all skin types.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e14 ingredients. Most lotions run far more, padded with fillers and thickeners. Shea butter and squalane do the hydrating; jojoba oil and seaweed extract keep skin smooth.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAbsorbs fast and leaves no film. No grease, no shine, nothing sitting on your skin.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Fragrance Free","offer_id":46705338351845,"sku":"BA-BDYMSTRZR-FF-001","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/products\/13_cbbedeeb-24e2-43a1-968d-58f85e8dbc0b.jpg?v=1768317612"},{"product_id":"hair-essentials","title":"Hair Essentials (Shampoo + Conditioner)","description":"\u003cp class=\"MsoNormal\"\u003eThe shampoo and the conditioner. The full hair routine in two products: wash, then condition, every day. That's it.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e24 ingredients across both products. Most shampoos and conditioners run far more, padded with harsh detergents and heavy fillers. Two products, two steps, nothing padded.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eShampoo built around saw palmetto and vegan biotin to clean without stripping the scalp. Conditioner built around argan and avocado oil to soften without weighing hair down. Together they cover daily hair care - no mask, no leave-in, no ten-step routine.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":46194502631653,"sku":"hair-essentials","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/files\/Shampoo_Conditioner_on_Counter.jpg?v=1772473455"},{"product_id":"face-essentials","title":"Face Essentials (Cleanser + Moisturizer)","description":"\u003cp class=\"MsoNormal\"\u003eThe cleanser and the moisturizer. The full face routine in two products: wash in the morning and at night, moisturize after. That's it.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e17 ingredients across both products. A single competitor moisturizer often runs twice as many on its own. Two products, two steps, nothing padded.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCleanser built around volcanic ash and charcoal to remove oil and grime without stripping. Moisturizer built around mango seed butter and moringa oil to hydrate without grease. Together they cover daily skincare - no toner, no serum, no ten-step routine.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic","offer_id":46725285871845,"sku":"BA-FACE-INS-FCLNSR-MSTRZR-001","price":35.0,"currency_code":"USD","in_stock":false},{"title":"Fragrance Free","offer_id":46725285904613,"sku":"BA-FACE-INS-FCLNSR-MSTRZR-FF","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/files\/face_essentials.jpg?v=1778599635"},{"product_id":"body-essentials","title":"Body Essentials (Wash + Lotion)","description":"\u003cp class=\"MsoNormal\"\u003eThe body wash and the body lotion. The full body routine in two products: wash in the shower, moisturize after. That's it.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e24 ingredients across both products. Most body washes and lotions run far more, padded with cheap detergents and fillers. Two products, two steps, nothing padded.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBody wash built around green tea and sugarcane extract to clean without drying out skin. Lotion built around shea butter and squalane to hydrate without grease. Together they cover daily body care - no scrub, no oil, no extra steps.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":48252798402789,"sku":"body-essentials","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/files\/Foundry_Body_Wash_and_Lotion_Body_Essentials_Blu_Atlas.png?v=1780072055"},{"product_id":"shave-essentials","title":"Shave Essentials (Shave Cream + Aftershave)","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe shave cream and the aftershave. The full shave in two products: cushion the blade going in, calm the skin coming out. That's it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e24 ingredients across both products. A single competitor shave gel often runs 2x that many on its own. Two products, two steps, nothing padded.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eShave Cream built around a stearic-acid cushion to slick the blade and stop the drag. Aftershave built around rose water, squalane, and oat to calm and rehydrate skin a blade just scraped. Together they cover the whole shave. No foam can, no alcohol splash, no sting.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":48261230428389,"sku":"shave-essentials","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/files\/Shave_Essentials_Lifestyle.png?v=1780512871"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5110\/8581\/collections\/asd2.jpg?v=1750452377","url":"https:\/\/bluatlas.com\/collections\/start-here.oembed","provider":"Blu Atlas","version":"1.0","type":"link"}