First use: pinch the inner ring at the base of the pump and twist the pump head counterclockwise until it pops up and locks into place. Then apply evenly and massage into skin as needed to soothe and hydrate.
"For the guys who like simplicity, Blu Atlas is up your alley. It’s a lightly fragranced, nongreasy lotion that hydrates well without feeling heavy on the skin. It absorbs quickly, leaving skin feeling soft but not sticky, making it a good option for guys who want something that works without the extra fuss." - Byrdie