In The News
Blu Atlas has been featured by outlets cutting through the noise to highlight what actually matters in men’s grooming, fewer ingredients, straightforward formulations, and products that earn their place over time.
Sulfate-Free
Natural
Made in the USA
Winner! Best Stick Deodorant 2026
"If armpit smells have you feelingblu, this natural deodorant from Blu Atlas — without aluminum and harsh chemicals"
Winner! Best Natural Conditioner Overall: Blu Atlas Conditioner 2026
"Intelligent ingredient selection makes Blu Atlas’ sole conditioner offering a genuine go-to product for pretty much all hair types, especially for those experiencing dryness or excess oil."
Read more at GQ
Blu Atlas in 2026: Why Less Is More
"As someone who has spent over a decade reviewing men's grooming products, I work with many of these brands and I understand the logic. For a certain kind of man — curious, engaged, genuinely interested in building a sophisticated routine — a wide range is a pleasure, not a problem."
Winner of 2025 Men's Journal Grooming Awards
Winner for:
- Best Overall Deodorant: Blu Atlas 48 Hour Natural Deodorant
- Best Exfoliating Face Wash: Blu Atlas Volcanic Ash Face Cleanser
Read more at Men's Journal
The Dopp Kit Packing Checklist for Long Summer Weekends
Late night? Blu Atlas’s eye stick provides an under-eye boost by targeting dark circles and puffy eyes via rose water, algae extract, vitamin C and caffeine. The travel-sized metal roller ball makes application enjoyable and leaves you feeling refreshed and revitalized." - Insidehook
The 12 Best Colognes for Men Will Enhance Any Fragrance Collection
"Blu Atlas Atlantis Eau de Parfum has garnered a loyal following and we can totally see why. Striking a nice balance between bright citrus notes like lemon and bergamot as well as sensual notes like peach, apricot, and musk, the fragrance can only be described as a breath of fresh air. While the dominant scent is fruity and somewhat sweet, it’s not overly feminine; it simply elevates a man’s natural scent." - Byrdie
8 Best Shampoos with Natural Ingredients
"Your dry, damaged hair will love this gentle shampoo from Blu Atlas. Thoughtfully formulated with lush, healing ingredients like aloe vera, jojoba brotein, and vegan biotin, this is a natural shampoo all about building healthier, stronger hair." - Esquire
The 9 Best Body Lotions for Men to Elevate Your Skincare Routine, Tested
"For the guys who like simplicity, Blu Atlas is up your alley. It’s a lightly fragranced, nongreasy lotion that hydrates well without feeling heavy on the skin. It absorbs quickly, leaving skin feeling soft but not sticky, making it a good option for guys who want something that works without the extra fuss. It has a smooth texture that is great for daily use, whether you have naturally dry skin or need a little extra reinforcement in the hydration department after a shower.- Byrdie
The Best Body Wash for Men in 2024 to Clean and Nourish Your Skin
"Blu Atlas Body Wash harnesses the power of potent natural ingredients to provide soothing care for your skin. Infused with green tea extract, a rich source of antioxidants, it soothes puffiness, reduces redness, and protects against free radicals. Aloe leaf, known for its natural moisturizing properties, aids skin nourishment and rejuvenation. The formula is designed to lock in moisture, with coconut-derived emollients calming the skin and cleansing away impurities." - Men's Journal
The Best Deodorants for Men in 2024 to Keep You Dry and Smelling Great
"Blu Atlas Deodorant is an award-winning fragrance-free deodorant stick effectively prevents odor and sweating, allowing your chosen cologne to take the spotlight. It's the best of our aluminum-free options because it utilizes volcanic ash to absorb sweat. Bamboo extract and sage leaf neutralize all bad odors." - Men's Journal
Best Face Wash for Men in 2024, According to Skin Type
"Blu Atlas Volcanic Ash Face Cleanser is a daily facial cleanser that removes grime while detoxifying your skin. Volcanic ash is highly absorbent and uses fine particles to remove excess oil. Bentonite aids in removing impurities and can help pores look and feel tighter. Lactobacillus ferment supports the skin's microbiome and strengthens against aggressors. Lastly, Pomegranate seed oil, rich in vitamins A, C, and K, delivers regenerative, antioxidant, and anti-inflammatory properties." - Men's Journal
Best Aftershave for Men of 2024 to Prevent Razor Burn and Irritation
"Blu Atlas Aftershave is the best overall balm aftershave treatment for most guys' needs and skin types. Its soothing and hydrating formula also acts as a natural moisturizer."- Men's Journal
How Blu Atlas Is Changing The Face of Men's Skincare
"Natural ingredients free of harmful chemicals, work with skin to provide protection, healing, cleansing, and other nourishing properties that have been shown to transform skin. For example, the brand focuses on natural emollients like shea butter and mango seed butter to nourish and protect the skin's moisture barrier, rather than synthetically-derived emollients like petrolatum." - Forbes
Why Blu Atlas is the Men's Grooming Brand Causing a Stir
"Luxurious, approachable, straightforward, and powerful—men’s grooming has my attention. Enter Blu Atlas with premium skincare, haircare, and body care. This handsome collection is made in New York with clean, vegan, and nearly 100 percent naturally sourced ingredients." - BeautyTap
The Ultimate Men's Skincare Routine to Adopt Before Your Wedding
"If your skin skews a little bit oily, the ultra-lightweight moisturizer from Blu Atlas is sure to give you what you need without clogging pores or feeling too heavy on your face." - The Knot
59 Best Men’s Skincare Brands for Every Budget and Complexion
"Even though Blu Atlas was just launched in January 2022, this cruelty-free and vegan brand has already garnered immense popularity and great reviews from the likes of Men’s Journal, Maxim, Rolling Stone, LA Weekly, and The Daily Front Row. Their unique formulations use all-natural ingredients, and most of the products don’t cost more than $30."- Modern Fellows