drugstore
30+ingredients
Fillers, synthetic fragrances, and stabilizers holding other fillers together.
Winner of 2025 Men's Journal Grooming Awards
Do Less. Get Better Skin.
Skincare doesn’t need to take over the entire bathroom sink. Keep it simple, stay consistent, and let the Face Essentials do their thing.
Two products. One routine. Done.
Natural Shampoo
A daily shampoo built around saw palmetto and vegan biotin. Cleans without stripping the scalp. For all hair types: straight, wavy, curly, thick, fine, color-treated.
Natural Conditioner
The Blu Atlas Conditioner uses argan and avocado oil to do the actual conditioning, with white tea extract and barley protein for smoothness and strength. It rinses clean and leaves nothing behind. Soft, not slick.
Premium brands charge $50 for bottles and labels full of flower extracts in Latin. Our full face routine is $35.
$20 each | $35 for both | Nothing else to buy.
Fewer ingredients. Simpler formula.
His drugstore body wash has 30–50 ingredients. His "premium" face lotion has 35–55 and costs $50 a jar. Most Blu Atlas products: under 20. The money goes into the formula.
“PREMIUM”
35+ingredients
Added so the label looks impressive. Not because they do much.
blu atlas
<20ingredients per product
Our face essential set: less than 20 across both. Up to 96% from plants and minerals.
Our Best Sellers
face
Volcanic Ash Face Cleanser
A daily face wash built around volcanic ash and activated charcoal. Removes oil and grime without stripping skin. For oily, combination, normal, and dry.
$20.00
Hair
Natural Shampoo
A daily shampoo built around saw palmetto and vegan biotin. Cleans without stripping the scalp. For all hair types: straight, wavy, curly, thick, fine, color-treated.
$20.00
Body
Natural Body Lotion
A daily body lotion that hydrates without grease or shine. Built around shea butter and squalane. For all skin types. Absorbs fast and leaves no film. No grease, no shine, nothing sitting on your skin.
$20.00
face
Volcanic Ash Face Cleanser
A daily face wash built around volcanic ash and activated charcoal. Removes oil and grime without stripping skin. For oily, combination, normal, and dry.
$20.00
Hair
Natural Shampoo
A daily shampoo built around saw palmetto and vegan biotin. Cleans without stripping the scalp. For all hair types: straight, wavy, curly, thick, fine, color-treated.
$20.00
Body
Natural Body Lotion
A daily body lotion that hydrates without grease or shine. Built around shea butter and squalane. For all skin types. Absorbs fast and leaves no film. No grease, no shine, nothing sitting on your skin.
$20.00
The whole line.
Four categories. Stack any combination to hit your tier.
Face
Face
BluPrint Notes: What we've learned. What's worth your time.
The Two-Step Skincare Routine Most Men Actually Need
A good skincare routine doesn't have to take ten steps or half your bathroom counter. For most men, cleansing and moisturizing provide the foundation for healthier-looking skin and a routine...
The Two-Step Skincare Routine Most Men Actually Need
The Two-Step Skincare Routine Most Men Actually Need
|Foundry Brands
