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Stop Searching. Use What Works.

Fewer than 20 ingredients. $20 a product. No foam theater, no flower extracts in Latin.

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Where to start

Three bundles. Each covers one category. $35 a set.
Face Essentials (Face Wash + Moisturizer) by Blu Atlas—essential products for your daily skincare routine.
face

Face Essentials (Cleanser + Moisturizer)

Volcanic Ash Cleanser + Hydrating Face Moisturizer. The two-step routine, $20 each.
$35.00
Two white Blu Atlas Hair Essentials bottles (Shampoo + Conditioner) rest on the bathroom counter, ideal for daily hair care. A cup of toothbrushes and a folded towel complete this clean vegan routine.
Hair

Hair Essentials (Shampoo + Conditioner)

Shampoo + Conditioner. The two-step hair routine, $20 each.
$35.00
Blu Atlas Shave Essentials (Shave Cream + Aftershave), celebrated for their luxurious stearic-acid cushion, are displayed in brown jars on stacked concrete pedestals against a white textured background.
Shave

Shave Essentials (Shave Cream + Aftershave)

Shaving Cream + Aftershave. The full-shave two-step, $20 each.
$35.00
Face Essentials (Face Wash + Moisturizer) by Blu Atlas—essential products for your daily skincare routine.
face

Face Essentials (Cleanser + Moisturizer)

Volcanic Ash Cleanser + Hydrating Face Moisturizer. The two-step routine, $20 each.
$35.00
Two white Blu Atlas Hair Essentials bottles (Shampoo + Conditioner) rest on the bathroom counter, ideal for daily hair care. A cup of toothbrushes and a folded towel complete this clean vegan routine.
Hair

Hair Essentials (Shampoo + Conditioner)

Shampoo + Conditioner. The two-step hair routine, $20 each.
$35.00
Blu Atlas Shave Essentials (Shave Cream + Aftershave), celebrated for their luxurious stearic-acid cushion, are displayed in brown jars on stacked concrete pedestals against a white textured background.
Shave

Shave Essentials (Shave Cream + Aftershave)

Shaving Cream + Aftershave. The full-shave two-step, $20 each.
$35.00

The whole line.

Four categories. Stack any combination to hit your tier.

Man in a gray shirt applies face cream using his fingers, holding a small container in the other hand, against a blue background.

Face

Fewer ingredients. Simpler formula.

His drugstore body wash has 30–50 ingredients. His "premium" face lotion has 35–55 and costs $50 a jar. Most Blu Atlas products: under 20. The money goes into the formula.

drugstore
30+ingredients

Fillers, synthetic fragrances, and stabilizers holding other fillers together.

“PREMIUM”
35+ingredients

Added so the label looks impressive. Not because they do much.

blu atlas
<20ingredients per product

Our face essential set: less than 20 across both. Up to 96% from plants and minerals.

Most men who find Blu Atlas stop looking

Most stay.

"Both are different from any products I've used before. Both the ease of application and effectiveness are amazing!"

Verified Buyer

"Have tried numerous different brands and Blu Atlas is by far the best."

Verified Buyer

"I am new to Blu Atlas, and I am beyond impressed with the quality of the products."

Verified Buyer

"Both are different from any products I've used before. Both the ease of application and effectiveness are amazing!"

Verified Buyer

"Have tried numerous different brands and Blu Atlas is by far the best."

Verified Buyer

"I am new to Blu Atlas, and I am beyond impressed with the quality of the products."

Verified Buyer

Person holding a blue tube of cream next to a patterned backpack

BluPrint Notes

What we've learned. What's worth your time.

Short notes from the Blu Atlas team on grooming, formulas, and what actually holds up. Personal care without the guesswork.
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