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Blu Atlas

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Hydration That Earned Its Spot.

Our best-selling body lotion is back in stock, available in Classic and Fragrance Free. All-day moisture, zero grease, made for real skin.

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4.8 80% of customers come back and repurchase.

As Seen In:

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Inside Hook Logo
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Black 'GQ' logo on a white background
Black 'BYRDIE' logo on a white background
Black 'Men's Health' logo on a white background
Forbes logo in black text on a white background
Inside Hook Logo
Esquire logo on white background
Black 'GQ' logo on a white background
Black 'BYRDIE' logo on a white background

Where to start

Three bundles. Each covers one category. $35 a set.
A blue bottle of Blu Atlas Volcanic Ash Gel Cleanser, suitable for all skin types, stands on a tiled surface beside a folded blue towel, with a black tile wall behind it.
face

Volcanic Ash Face Cleanser

A daily face wash built around volcanic ash and activated charcoal. Removes oil and grime without stripping skin. For oily, combination, normal, and dry.
$20.00
A white bottle of Blu Atlas Natural Shampoo sits on a white surface next to a rolled blue towel and gray shower loofah, with a white tiled wall in the background.
Hair

Natural Shampoo

A daily shampoo built around saw palmetto and vegan biotin. Cleans without stripping the scalp. For all hair types: straight, wavy, curly, thick, fine, color-treated.
$20.00
An open amber jar of Blu Atlas Natural Aftershave rests on a white tray beside a closed soap dish in a tiled bathroom, its soothing formula enriched with rose water to gently care for sensitive skin.
Shave

Natural Aftershave

An aftershave that settles skin a blade just scraped. Built around rose water, squalane, and oat. For all skin types, after any shave.
$20.00
A blue bottle of Blu Atlas Volcanic Ash Gel Cleanser, suitable for all skin types, stands on a tiled surface beside a folded blue towel, with a black tile wall behind it.
face

Volcanic Ash Face Cleanser

A daily face wash built around volcanic ash and activated charcoal. Removes oil and grime without stripping skin. For oily, combination, normal, and dry.
$20.00
A white bottle of Blu Atlas Natural Shampoo sits on a white surface next to a rolled blue towel and gray shower loofah, with a white tiled wall in the background.
Hair

Natural Shampoo

A daily shampoo built around saw palmetto and vegan biotin. Cleans without stripping the scalp. For all hair types: straight, wavy, curly, thick, fine, color-treated.
$20.00
An open amber jar of Blu Atlas Natural Aftershave rests on a white tray beside a closed soap dish in a tiled bathroom, its soothing formula enriched with rose water to gently care for sensitive skin.
Shave

Natural Aftershave

An aftershave that settles skin a blade just scraped. Built around rose water, squalane, and oat. For all skin types, after any shave.
$20.00

The whole line.

Four categories. Stack any combination to hit your tier.

Man in a gray shirt applies face cream using his fingers, holding a small container in the other hand, against a blue background.

Face

Fewer ingredients. Simpler formula.

His drugstore body wash has 30–50 ingredients. His "premium" face lotion has 35–55 and costs $50 a jar. Most Blu Atlas products: under 20. The money goes into the formula.

drugstore
30+ingredients

Fillers, synthetic fragrances, and stabilizers holding other fillers together.

“PREMIUM”
35+ingredients

Added so the label looks impressive. Not because they do much.

blu atlas
<20ingredients per product

Our face essential set: less than 20 across both. Up to 96% from plants and minerals.

Most men who find Blu Atlas stop looking

Most stay.

"Both are different from any products I've used before. Both the ease of application and effectiveness are amazing!"

Verified Buyer

"Have tried numerous different brands and Blu Atlas is by far the best."

Verified Buyer

"I am new to Blu Atlas, and I am beyond impressed with the quality of the products."

Verified Buyer

"Both are different from any products I've used before. Both the ease of application and effectiveness are amazing!"

Verified Buyer

"Have tried numerous different brands and Blu Atlas is by far the best."

Verified Buyer

"I am new to Blu Atlas, and I am beyond impressed with the quality of the products."

Verified Buyer

Person holding a blue tube of cream next to a patterned backpack

BluPrint Notes

What we've learned. What's worth your time.

Short notes from the Blu Atlas team on grooming, formulas, and what actually holds up. Personal care without the guesswork.
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