Volcanic Ash Face Cleanser

A daily face wash built around volcanic ash and activated charcoal. Removes oil and grime without stripping skin. For oily, combination, normal, and dry.

13 ingredients. Most cleansers run three times that with overlapping surfactants and extras that read well on a label and do nothing. This doesn't.

Bentonite (volcanic ash) and activated charcoal pull impurities out of your pores. Two coconut-derived surfactants lift sweat and sebum without the harsh ones. Pomegranate seed oil and a probiotic ferment keep your skin barrier intact while you wash.

Scent Classic Fragrance Free

Bundle & Save Single 2-Pack 3-Pack

$20.00

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Water (Aqua): the solvent that carries the rest of the formula.
Glycerin: derived from vegetable oils. Hydrates the surface of the skin during cleansing.
Sodium Lauryl Sulfoacetate: derived from coconut. The primary surfactant. Lifts oil and dirt off the skin.
Disodium Laureth Sulfosuccinate: derived from coconut. A secondary surfactant that lathers and rinses residue-free.
Bentonite (Volcanic Ash): a mineral clay formed from weathered volcanic ash. Binds to oil and dirt in the pores and pulls them out.
Lactobacillus/Radish Root Ferment Filtrate: a fermented probiotic. Supports the skin's microbiome during cleansing and adds mild antimicrobial activity to the preservative system.
Punica Granatum (Pomegranate) Seed Oil: cold-pressed from pomegranate seeds. A source of vitamins A, C, and K. Protects the skin from oxidation during the wash.
Sodium Phytate: derived from rice bran. Binds trace metals introduced through water and raw materials. Without it, those metals would oxidize the pomegranate seed oil and shorten shelf life.
Hydroxypropyl Guar: derived from guar beans. Gives the formula its gel texture.
Charcoal Powder: activated carbon. Works with the bentonite to bind impurities.
Phenoxyethanol: a synthetic preservative. Prevents bacterial, mold, and yeast growth in the bottle.
Ethylhexylglycerin: a preservative booster. Increases the antimicrobial efficacy of the phenoxyethanol.
Natural Fragrance: bergamot, clary sage, and patchouli.
Omitted in the Fragrance-Free variant.

Apply a dime-sized amount to damp skin. Massage in circles for 20 seconds. Rinse with warm water. Pat dry. Use morning and night.

Why doesn't it foam much?
Lather is mostly for show. This uses two gentle coconut-derived surfactants instead of a pile of harsh ones, so you get less foam and a cleaner rinse. Your skin feels clean, not stripped or tight.

Will this dry out my skin?
No. There are no harsh astringents in the formula, and the glycerin and pomegranate seed oil keep the barrier intact while you wash. If your skin runs dry, follow with the Hydrating Face Moisturizer.

Is this a full routine on its own?
Almost. Cleanser plus the Hydrating Face Moisturizer is the whole thing: wash in the morning and at night, moisturize after. Two products, two steps. That's it. No toner, no serum, no ten-step regimen unless you want one.

Is this good for sensitive skin?
The Fragrance-Free variant is. It's the same cleansing formula with the bergamot, clary sage, and patchouli removed - nothing else changes.

What's the difference between Classic and Fragrance-Free?
One ingredient. Classic includes a natural fragrance; Fragrance-Free leaves it out. Same 12 working ingredients underneath either way.

Why so few ingredients?
Most cleansers pad the label with overlapping surfactants, extracts that sound good on a box, fillers you'll never notice. This one is built from what actually cleans your skin and what keeps the formula stable. Nothing else.

Is it safe to use around the eyes?
Yes. Keep your eyes shut while washing and rinse thoroughly.

How long does a bottle last?
A 4 oz bottle lasts roughly 2 months with twice-daily use. 1 oz bottle will 2-3 weeks with twice-daily use.

Why is it in a glass bottle?
Glass keeps the formula stable longer than plastic. No leaching, no degradation over the months it sits on your shelf. It's cobalt blue to block light, which protects the actives. The cap is recyclable, and so is the bottle.

Is this a good gift?
It's the kind of thing he'll actually keep using. One step, works on any skin type, no decisions to make. If you're unsure on scent, the Fragrance-Free variant is the safe pick.

Tight and squeaky isn't clean.

Soap taught us that tight, squeaky skin means clean: bar soap, hand soap, the washes built to feel like them. It doesn't. Stanford researchers found that tightness is your skin's surface contracting after it's been stripped of the oils it needs. Not a sign the wash worked.

Our Volcanic Ash Face Cleanser uses bentonite and charcoal to bind oil and grime and lift it out, with two gentle coconut-derived surfactants. They clean without stripping the oils your skin needs. It feels clean, not tight.

Thirteen ingredients. $20.

Most cleansers run two or three times the list and cost more. You pay a premium for extra ingredients that read well on a label and do nothing in the bottle.

Ours is thirteen: volcanic ash and charcoal to lift oil and grime, two surfactants to clean, pomegranate seed oil and a probiotic ferment to keep the barrier intact, a short preservative system to keep it stable. $20 on its own, $35 with the moisturizer. The money is in the formula.

Don't Just Take Our Word for It

"This isn’t a typical gritty scrub but a daily face wash that lifts away grime while gently shedding dead skin cells. Volcanic ash, with its ultra-fine particles, helps absorb excess oil. Bentonite draws out impurities and tightens the look of pores. And antioxidant-rich pomegranate seed oil — loaded with vitamins A, C, and K — brings regenerative, anti-inflammatory power. "

- GQ

An eye-catching Advanced Skincare Set from Blu Atlas shimmers on a reflective surface, showcasing a Volcanic Ash Face Cleanser, an invigorating scrub, and a Vitamin C Serum. Accompanied by a face mask, moisturizer, and lip balm—all elegantly packaged in blue—this collection promises radiant skin.

What makes Blu Atlas different

Most men's brands load a single product with two or three times the list and charge you more for it. You're paying for extras that read well on a label and do nothing on your skin: the packaging, the fragrance story, the marketing.

We built Blu Atlas the other way. Every ingredient is there to do a job you can name, or it isn't in the bottle.

Healthy skin and hair doesn't need ten steps. It needs a few good products used consistently. The best one is the product you actually keep using, not the one with the longest label. Most men who find Blu Atlas have already tried the rest. And most of them stay.

Face Essentials (Face Wash + Moisturizer) by Blu Atlas—essential products for your daily skincare routine.

Face Essentials (Cleanser + Moisturizer)

You just cleaned your skin. This is the next step. Add the Hydrating Face Moisturizer and you've got Face Essentials. Two products, morning and night. 17 ingredients across both. $35 for the set, $5 less than buying them apart.

Face Essentials (Cleanser + Moisturizer)

390 reviews

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Two white Blu Atlas Hair Essentials bottles (Shampoo + Conditioner) stand side by side, each labeled in black text—vegan biotin formulas ideal for daily hair care.

Hair Essentials (Shampoo + Conditioner)

3 reviews

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Body Essentials (Wash + Lotion)

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Shave Essentials (Shave Cream + Aftershave)

5 reviews

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Volcanic Ash Face Cleanser

539 reviews

$20.00

An open jar of Blu Atlas Face Essentials (Cleanser + Moisturizer) is shown.

Natural Hydrating Face Moisturizer

610 reviews

$20.00 USD

Natural Shampoo

412 reviews

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Natural Conditioner

210 reviews

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5 stars: 443 (82%)
4 stars: 50 (9%)
3 stars: 20 (4%)
2 stars: 13 (2%)
1 star: 13 (2%)

Classic / Single

Disappointed by the formula change

I’ve used the Volcanic Ash Gel Cleanser for years and have always really liked it. Unfortunately, the product recently changed from “Volcanic Ash Gel Cleanser” to “Volcanic Ash Face Cleanser,” and it seems the change was more than just the name.

The new version has a noticeably thinner, more watery consistency, and comparing my old and new bottles, Charcoal Powder has been removed from the ingredient list. I couldn’t find any communication explaining that the formula had changed.

The new cleanser is still OK, which is why I’m giving it three stars, but it doesn’t feel nearly as effective as the old gel formula. I now have to use considerably more product to get the same clean feeling, which also means I go through a bottle faster.

I really wish Blu Atlas had kept the original formula, or at least been transparent with longtime customers about the change. Please bring back the original Volcanic Ash Gel Cleanser.

Hi Jason, thank you for your detailed feedback. We appreciate your loyalty and understand your concerns about the product. If you haven't already, please reach out to our customer support team so we can assist you further. We appreciate your loyalty and hope to find a solution that works for you.

I really loved this product but they changed it

I really loved this product but they changed it. It’s not as good. Idk why. I can’t be the only one here. Why do companies do this.

Hi Fillip, thank you for sharing your feedback! We're sorry to hear you're not as satisfied with the product. Please reach out to our customer support team so we can assist you further.

Classic / 2-Pack

A question ?

A question , does the face wash separate on the bottle ? I’ve had to keep shaking the bottle to thicken up the mixture ?

Hi Robert, thanks for reaching out! The face cleanser is designed to stay well-mixed, so if you're experiencing separation, please ensure you're shaking it gently before each use. If the issue persists, feel free to contact out customer support team directly. We're here to help!

Works great and smells even better!

Thanks so much for the great feedback! We’re thrilled to know the face cleanser is working well for you—and that you’re loving the scent! We really appreciate your support!

Fragrance Free / Single

It’s a great facial cleanser

It’s a great facial cleanser

Thanks for your review, Charles! We're so glad you're enjoying the facial cleanser. We appreciate your support and hope it continues to be a great part of your daily routine!

Classic / Single

My go to

My go to facial cleanser. Goes on nice lather. Cleanses great.

Hi Spencer! We're thrilled to hear it's your go-to! Thanks for sharing your experience with the face cleanser. Cheers to healthy skin!

Classic / 2-Pack

Not what it used to be

Not what it used to be.

Hi Thomas, we're sorry to know you're not satisfied with the product. We appreciate your feedback and would love to help if you contact our support team. Thank you for sharing your thoughts.

Love these products

Thanks so much! 💙 It means a lot to hear that you're loving the products. We truly appreciate your support!

Classic / Single

Love this cleanser

This cleanser is great. It does not dry out my skin and has really helped keep my face clear of blemishes. The scent is light and it just feels refreshing.

Hi Jordan, we're so glad to hear you're loving the face cleanser! Thanks for sharing your experience—it's wonderful to know it helps keep your skin clear and refreshed. Enjoy your skincare routine!

Classic / 3-Pack

Great stuff

Great stuff. Have been using blu atlas for over 3 years now and will keep using you guys as long as you keep the quality up.

Hi Eric, thanks so much for your loyalty and kind words! We're thrilled to know you’ve been enjoying our products over the years. We’ll keep striving to maintain that quality. Cheers to many more years together!

Classic / Single

Love It

Love this product! It's incredibly effective, smells amazing, and has vastly improved the health and look of my face skin. Amazing stuff!

We're glad that you love the face cleanser! We appreciate you for sharing your positive experience. We're glad it's making a difference for your skin!

Fragrance Free / Single

Love it

Easy to apply and doesn't feel irritating to use.

We're so glad you love the face cleanser! Thanks for sharing your experience with us.

It's a nice face wash. Comes in a glass bottle so keeping it in the shower like I do can be dangerous if you drop it and it breaks. Luckily the bottle isn't slippery so it hasn't been an issue (knocking on wood currently). But I've only been using it for two weeks and it cleans as expected but I can't tell you if it makes any difference to my skin this early. I only know this brand from their cologne scents. I've heard it's good and so far no complaints except that they should offer it in a plastic bottle for those guys who wash their face in the shower.

Thanks for the detailed feedback—we appreciate it. Glad it’s working well so far! It does come with a dispensing pump, which should help make it easier and safer to use in the shower. We’ll still share you feedback with the team—thanks again!

Good quality

Thanks for the feedback, Marty 🙌 Glad to hear you’re happy with the Volcanic Ash Gel Cleanser—appreciate you taking the time to share! 💙

This volcanic has face cleanser is awesome

Really appreciate you taking the time to share this—glad it’s working well for you! 💙

Works well. Seems like my face is cleaner after i use it.

Awesome

Awesome product

Decent

But, why no pump? Ill tell you why. You use more product which is what they want. Otherwise a decent product. Nothing earth shattering

Vit c serum

Very happy generally with your products and I have used them for several years. The lone exception has been the Vit c serum which this order was great but other times have been dark and oxidized. Improved quality control and possibly discarding older product and replacing with newer prior to shipping would restore confidence.

Great product

I am pleased and satisfied with the product quality and I will definitely recommend

My favorite face wash

I love this face wash. It cleanses gently, leaves my skin clean and hydrated and it's perfect that there's an unscented option.

Good product

My son ( who is now 18) has been using your product for about 2 years really likes this face soap. It has helped in controlling his acne. He likes the clean scent.

Good product

My son ( who is now 18) has been using your product for about 2 years really likes this face soap. It has helped in controlling his acne. He likes the clean scent.

Good product

My son ( who is now 18) has been using your product for about 2 years really likes this face soap. It has helped in controlling his acne. He likes the clean scent.

Omg love the scent. Feels great leaves my face feeling refreshed and super clean.

The facial soap and the shave cream were okay, but nothing to rave about.
On the other hand, the after shave is outstanding - a five (5) - star product!