Algae Dunaliella Salina

A type of micro-algae that is a rich source of beta-carotene and vitamin B12. Dunaliella salina is brimming with antioxidants that help prevent premature aging by protecting the skin against free radical damage. It is also high in vitamin A, a necessary nutrient that helps keep skin healthy and youthful by preventing oxidative stress and supporting cell production.

FOUND IN: Eye Stick

Aloe Barbadensis Leaf Extract (Aloe Vera)

Aloe barbadensis is a succulent plant that acts as a natural moisturizer. The plant’s leaves contain antioxidants such as beta-carotene (vitamin A), vitamin C, and vitamin E. Aloe can help moisturize the skin and hair. Naturally soothing and anti-inflammatory, it can also help calm conditions like acne, sunburn, and an itchy scalp.

FOUND IN: Aftershave, Body Wash, Shampoo, Vitamin C Serum

Argan Oil

Packed with Vitamin E, antioxidants, and key fatty acids, Argan Oil works to repair damaged hair, shine and smooth the hair, and tame frizz.

FOUND IN: Beard Oil, Hair & Body Oil

Avena Sativa (Oat) Kernel Meal

Contains natural skin-protecting, nourishing, and antioxidant properties. Serves as a protectant and actively relieves redness and skin irritation.

FOUND IN: Aftershave

Ascorbic Acid (Vitamin C)

Ascorbic acid (vitamin C) is a potent antioxidant agent that functions in detoxifying reactions and collagen formation in the skin. Vitamin C is one of the most beloved antioxidants in skincare because it boosts the effectiveness of sunscreen, helps prevent sun damage, brightens and evens skin tone, supports collagen production, and may help slow signs of aging.

FOUND IN: Eye Stick, Moisturizing Face Cream, Vitamin C Serum

Avocado Oil

Avocado oil is extremely rich in oleic acid and monounsaturated fats, making it one of the few oils that can penetrate the hair shaft and moisturize your hair, rather than sitting on top and coating the strands. These fats also strengthen the hair shaft and help prevent breakage.

FOUND IN: Conditioner

Bambusa Arundinacea Stem Extract (Bamboo)

Bamboo stem extract contains finely ground silica, a natural substance that provides gentle exfoliation for the skin. Naturally hydrating and soothing, bamboo stem is antimicrobial and anti-inflammatory, and acts as an antibiotic. It may help calm acne, dark spots, red spots, and inflamed skin.

FOUND IN: Exfoliating Scrub

Barley Protein

Barley, a member of the grass family, contains proteins and other elements that promote hair growth, including thiamin and niacin. Leaves hair soft, shiny, and easy to comb.

FOUND IN: Conditioner

Bhringraj Oil

Has antimicrobial and antifungal properties, which can help combat dandruff. Anti-inflammatory properties help fight irritation both on the body and scalp. Helps improve circulation to the scalp.

FOUND IN: Hair & Body Oil

Biotin

Aids the body in producing keratin, which is crucial to hair and skin health.

FOUND IN: Hair & Skin Gummies

Castor Oil

Castor oil is a long-chain fatty acid that provides vital proteins and nutrients to the skin and hair follicles, and counters hair follicle inflammation. It is a natural moisturizer.

FOUND IN: Hair & Body Oil

Charcoal Powder

Charcoal powder is a natural adsorbent, meaning it binds to substances (like toxins and other impurities) to remove them from the body and skin. Charcoal powder can help remove excess oiliness, which may be useful for those with oily and acne-prone skin. It works in tandem with clays such as kaolin and bentonite to remove excess oil and other impurities.

FOUND IN: Face Mask

Coco-caprylate

A gel derived from coconut alcohol and caprylic acid, coco-caprylate is an emollient, meaning it helps soften and soothe the skin. It is also highly biocompatible with the skin and can penetrate deeply to restore and moisturize.

FOUND IN: Body Wash, Deodorant, Shave Cream

Coffea Canephora

Coffea canephora is a species of coffee that has its origins in sub-Saharan Africa. The coffee’s caffeine is an antioxidant known to protect against some forms of skin damage. Rich in caffeine, coffea canephora provides the skin with anti-aging antioxidants. The coffee’s caffeine content can also help to brighten the skin, increase firmness, and boost circulation.

FOUND IN: Eye Stick

Ferulic Acid

Ferulic acid, also known as hydroxycinnamic acid, is a potent antioxidant commonly used in skincare. As an antioxidant, ferulic acid helps to neutralize and protect the skin from free-radical damage caused by UV rays and pollution. It also helps to boost the efficacy of other antioxidants such as vitamin C.

FOUND IN: Eye Stick

Folic Acid

Assists in the creation of red blood cells. Stimulates hair growth, prevents premature graying, and increases volume and shine in the hair.

FOUND IN: Hair & Skin Gummies 

Geranium Oil

Geranium oil is effective at eliminating dead cells, tightening the skin, promoting the regeneration of skin, and diminishing signs of aging.

FOUND IN Hair & Body Oil

Glycerin

Glycerin, a nontoxic ingredient derived from lipids, is one of the most commonly used ingredients in skincare. Glycerin is widely used as a humectant, meaning it draws water from the environment into the skin for added hydration. It is also moisturizing and can help protect and strengthen the skin barrier.

FOUND IN Face Mask, Vitamin C Serum

Goji Berry Extract

Goji berry extract is a powerful antioxidant that promotes skin health and radiance. As an antioxidant, goji berry is anti-inflammatory and helps to neutralize and protect the skin from free-radical damage caused by UV rays and pollution. It is also known to even skin tone and reduce hyperpigmentation by regulating the tyrosinase activity responsible for melanin production.

FOUND IN Face Mask

Grapeseed Oil

A lightweight oil extracted from the seeds of wine grapes. It is non-comedogenic, meaning it doesn’t clog pores, and is rich in nutrients like vitamin E and omega fatty acids. Grapeseed oil is incredibly moisturizing, thanks to its fatty acid composition, helping to prevent the skin from losing water. It is also rich in linoleic acid, a fatty acid with anti-inflammatory, antimicrobial, and anti-acne properties, which helps keep skin balanced and healthy. Grapeseed oil also contains antioxidants like vitamin E that protect the skin from free radical damage.

FOUND IN Face Mask

Green Tea Extract

Green tea extract is a rich source of antioxidants and phytonutrients. Green tea is considered by many to have numerous benefits for the skin and overall health. The nutrients in green tea may help soothe puffiness, calm redness, and protect the skin from free radicals, which may help minimize signs of premature aging.

FOUND IN Body Wash

Hibiscus Sabdariffa (Hibiscus) Flower Extract

Hibiscus is rich in anthocyanosides (antioxidants), which have been proven to help fight skin-damaging free radicals and pollutants, calm inflammation, and prevent signs of premature aging. Hibiscus helps promote youthful, healthy skin. It is rich in anti-aging compounds such as vitamin C, which supports collagen production and maintains skin structure by inhibiting elastin breakdown. It is gentle and naturally soothing for the skin.

FOUND IN Exfoliating Scrub

Horsetail Extract

Packed with anti-inflammatory properties, this plant extract helps soothe skin irritation.

FOUND IN Deodorant

Hyaluronic Acid

Hyaluronic acid is a humectant (a substance that hydrates and helps hold water in the skin) commonly used in skincare. Hyaluronic acid’s main benefit is adding hydration, since it can draw up to 1,000 times its weight in water into the skin. It can also help smooth the appearance of fine lines and wrinkles, aid in tissue regeneration, and ensure the skin feels firmer and plumper.

FOUND IN Vitamin C Serum

Hydrolyzed Barley Protein

Hydrolyzed barley protein is a hydrolysate derived from barley protein. A moisturizing and conditioning ingredient, its small molecular weight allows it to penetrate the hair to add strength and shine. Hydrolyzed barley protein can help prevent hair damage and breakage, leading to stronger, healthier-looking hair.

FOUND IN Conditioner

Iodine

A deficiency of this key element may prevent hair follicles from regenerating.

FOUND IN Hair & Skin Gummies

Jojoba Oil

Jojoba oil is a natural plant oil derived from the seeds of the Simmondsia chinensis shrub. Jojoba oil is rich in beauty-boosting vitamins A, E, and D, as well as antioxidants and fatty acids. It has similar properties to our skin's natural sebum, meaning it can penetrate deeply into the skin for maximum nourishment. It is also non-comedogenic, so it won’t clog pores, and anti-inflammatory, so it helps calm redness and breakouts.

FOUND IN Exfoliating Scrub

Jojoba Protein

Hydrolyzed jojoba protein is a water-soluble solution that leaves a protective film over hair strands. Jojoba protein’s ability to create a moisturizing, protective film helps treat and prevent hair damage. It also promotes moisturization, healthy shine, and repair.

FOUND IN Shampoo

Kaolin Clay

Kaolin clay, also known as white clay or China clay, is a soft clay commonly used in skincare, hair care, deodorant, and even toothpaste. Kaolin absorbs sebum and helps prevent clogged pores. The minerals in kaolin clay can remove oils, secretions, and contaminants from the skin, making it helpful in drawing out impurities and toxins from the pores. It is also recognized as a gentle natural substance, meaning those with sensitive to dry skin types can tolerate it in moderation.

FOUND IN Face Mask

Lactobacillus Ferment Filtrate

Lactobacillus ferment is a nonliving probiotic ingredient. When applied to the skin, lactobacillus ferment has a potent soothing effect that strengthens the skin's ability to defend itself from aggressors. Research has indicated that it may play a role in supporting the skin’s microbiome.

FOUND IN Face Cleanser

Laminaria Algae Extract (Seaweed)

Derived from kelp, laminaria algae extract is rich in minerals and vitamins. Laminaria is an antioxidant, exfoliant, and hydrator. It helps regulate oil production, and works to gently exfoliate, brighten, and moisturize dry, dull skin.

FOUND IN Face Moisturizer

Lavender Seed Oil

Helps increase circulation to hair follicles, which encourages hair to grow thicker and faster. Anti-inflammatory properties help fight irritation both on the scalp and the body.

FOUND IN Hair & Body Oil

Mango Seed Butter

Mango seed butter is a fat that comes from mango seeds. Similar to other plant-derived butters like shea and cocoa, it is semi-solid but easily melts into the skin. Mango seed butter is an effective moisturizer, helping lock in hydration and maintain the integrity of the skin barrier. It contains an abundance of antioxidants like vitamins C and E, which help protect your skin from environmental stressors like sunlight and pollution.

Found in: Moisturizing Cream

Moringa Oil

Sourced from the tropics of Asia and Africa, this oil contains an abundance of vitamins A, C, and E, as well as essential omega fatty acids. It has anti-inflammatory properties and works to hydrate skin.

Found in: Face Moisturizer, Face Mask

Mulberry Root Extract

Mulberry root extract is derived from the white Mulberry tree. Native to China, the extract has a long history in Chinese Medicine. Mulberry root extract has antioxidant properties that help protect the skin and calm signs of irritation. It is naturally brightening thanks to its high arbutin content, which promotes a brighter, more even skin tone by fading hyperpigmentation and discoloration.

Found in: Vitamin C Serum

Nannochloropsis Oculata Extract (Algae)

Nannochloropsis oculata is a type of marine microalgae that has been shown to benefit the skin with its plentiful antioxidants and omega-3 fatty acids. In research, Nannochloropsis oculata has shown strong promise in helping defend the skin against oxidative stress. It has also been shown to help promote skin tightness.

Found in: Face Mask

Neem Oil

High in fatty acids to help lock in moisture. Regular application of neem oil can promote thicker, healthier hair.

Found in: Hair & Body Oil, Beard Oil

Niacinamide

Niacinamide is a form of vitamin B3 commonly used in skincare. This B vitamin has been shown to help support the skin barrier, increase skin resiliency, balance oil production, and improve skin texture and pore size. It pairs well with virtually all other ingredients and can be used by all skin types.

Found in: Eye Stick

Oat Bran Extract

An abundant source of antioxidants with skin-soothing properties, Oat Bran Extract actively works as an anti-inflammatory to fight against irritants on the skin.

Found in: Shave Cream

Panthenol

Panthenol, also known as pro-vitamin B5, is a topical form of the vitamin that is widely used in skincare and hair care formulations. This B vitamin is a humectant that draws water into the skin and an emollient that softens skin and helps prevent dryness. Panthenol also has anti-inflammatory properties that reinforce the skin barrier, calm irritation, and aid wound healing.

Found in: Eye Stick

Pomegranate Seed Oil

Pomegranate seed oil is derived from the seeds of the pomegranate fruit (Punica granatum). This beloved plant oil is known for its antioxidants and fatty acids. Antioxidants like vitamin C, tannins, and anthocyanins help protect the skin from environmental stressors and support healthy skin aging. Its antioxidant and fatty acid content also helps calm inflammation and support skin hydration.

Found in: Face Cleanser

Pumpkin Seed Oil

Packed with omega-3s, pumpkin seed oil acts as a natural moisturizer.

Found in: Hair & Body Oil

Pyrus Malus (Apple) Fruit Extract

A humectant packed with antioxidants, Pyrus Malus Fruit Extract helps the skin preserve its moisture while working to remove damaging free radicals and prevent new ones from forming.

Found in: Vitamin C Serum

Rosa Damascena Flower Water (Rose Water)

Rose water is created by steaming rose petals in water, a technique that has been used for centuries. In addition to hydrating the skin, rose water helps relieve dullness and puffiness with compounds like vitamin C and phenolics. Rose water may also help heal cuts, burns, and scars more rapidly thanks to its anti-inflammatory and antibacterial properties.

Found in: Aftershave, Eye Stick

Rosemary Oil

Helps stimulate hair growth, improves circulation, and soothes the scalp. A natural antioxidant, rosemary oil helps protect against harmful elements like free radicals and may prevent premature signs of aging.

Found in: Hair & Body Oil, Beard Oil

Saw Palmetto

Saw palmetto (Serenoa repens) is a tree with thorn-shaped leaves arranged like a fan. Its ripe fruit has long been recognized for its medicinal properties. An extract of saw palmetto berries may block 5-alpha-reductase, an enzyme that converts testosterone to DHT, which is the molecule responsible for hair loss.

Shea Butter

Shea butter is a moisturizing agent made from the extracted fat of nuts from the Shea Tree. It tends to be solid or semisolid at room temperature but melts into the skin. The plant-based emollient is easily absorbed and doesn’t leave an oily residue. Shea butter is packed with vitamins, minerals, fatty acids, and antioxidants that promote overall skin health.

Found in: Body Wash

Sodium Hyaluronate

Sodium hyaluronate is a derivative of hyaluronic acid that is highly stable in skincare formulations. It’s a humectant that draws water into the skin to increase hydration and prevent dryness. By adding water content back into the cells, it can help reduce signs of aging like fine lines and wrinkles.

Found in: Eye Stick

Sodium Methyl Cocoyl Taurate

Sodium methyl cocoyl taurate is a mild, non-drying surfactant derived from coconut. This natural surfactant helps to cleanse the skin and hair without stripping away protective oils or disrupting the skin’s pH. It creates a rich natural lather, which is why we use it in our shampoo.

Found in: Shampoo

Sugarcane Extract

Sugarcane (Saccharum officinarum) is the tropical grass used in sugar production. Sugarcane extract is rich in natural exfoliants like glycolic and lactic acids, which help buff away dead skin cells and encourage healthy cell turnover. Sugarcane also contains antioxidant, antimicrobial, and anti-inflammatory properties that support healthy skin aging.

Found in: Body Wash