Ingredients

A type of micro-algae that’s a rich source of beta-carotene, vitamin B12, and other antioxidants that can benefit the skin. Dunaliella salina is brimming with antioxidants that help prevent premature aging by protecting the skin against free radical damage. It is also high in vitamin A, a necessary nutrient that helps keep skin healthy and youthful by preventing oxidative stress and supporting cell production.

FOUND IN
Eye Stick

Aloe barbadensis is a succulent plant that acts as a natural moisturizer. The plant’s leaves contain antioxidants, such as beta carotene (vitamin A), vitamin C, and vitamin E. Aloe can help moisturize the skin and hair. Naturally soothing and anti-inflammatory, it can also help calm conditions like acne, sunburn, and an itchy scalp.

FOUND IN
Aftershave, Body Wash, Shampoo, Vitamin C Serum

Ascorbic acid (vitamin C) is a potent antioxidant agent that functions in detoxifying reactions and collagen formation in the skin. Vitamin C is one of the most beloved antioxidants in skincare because it boosts the effectiveness of sunscreen, helps prevent sun damage, brightens and evens skin tone, supports collagen production, and may help slow signs of aging. 

Eye Stick, Moisturizing Cream, Vitamin C Serum

Avocado oil is extremely rich in oleic acid and monounsaturated fats, making it one of few oils that can actually penetrate the hair shaft and moisturize your hair, rather than sitting on top and coating your hair. These fats also strengthen the hair shaft and help prevent breakage.

Conditioner

Bamboo stem extract contains finely grounded bits of silica, a natural substance that provides gentle exfoliation for the skin. Bamboo extract is also naturally hydrating and soothing. It is antimicrobial, anti-inflammatory, and acts as an antibiotic that may help calm acne, dark spots, red spots, and inflamed skin.

Exfoliating Scrub

Charcoal powder is a natural adsorbent, meaning it binds to substances (like toxins and other impurities) to remove them from the body and skin. Charcoal powder can help remove excess oiliness, which may be useful for oily and acne-prone skin types. It also works well with clays such as kaolin and bentonite to remove excess oil and other impurities. 

Face Mask

Coco-caprylate is a gel derived from coconut alcohol and caprylic acid. Coco-caprylate is an emollient, meaning that it helps soften or soothe the skin. It is also highly biocompatible with the skin and can penetrate the deep layers of the skin to restore and moisturize. 

Body Wash, Deodorant, Shave Cream

Coffea canephora is a species of coffee that has its origins in sub-Saharan Africa. The coffee’s caffeine is an antioxidant known to protect against some forms of skin damage. Rich in caffeine, coffea canephora provides the skin with anti-aging antioxidants. The coffee’s caffeine content can also help to brighten the skin, increase firmness, and boost circulation.

Eye Stick

Ferulic acid, also known as hydroxycinnamic acid, is a potent antioxidant commonly used in skincare. As an antioxidant, ferulic acid helps to neutralize and protect the skin from free-radical damage caused by UV rays and pollution. It also helps to boost the efficacy of other antioxidants such as vitamin C. 

Eye Stick

Glycerin, a non-toxic ingredient derived from lipids, is one of the most commonly used ingredients in skincare. Glycerin is widely used as a humectant, meaning it draws water from the environment into the skin for added hydration. It is also moisturizing and can help protect and strengthen the skin barrier.

Face Mask, Vitamin C Serum

Goji berry extract is a powerful antioxidant that promotes skin health and radiance. As an antioxidant, goji berry extract is anti-inflammatory and helps to neutralize and protect the skin from free-radical damage caused by UV rays and pollution. It is also known to even skin tone and help reduce hyperpigmentation by regulating the tyrosinase activity responsible for melanin production.

Face Mask

Grapeseed oil is a lightweight plant oil extracted from the seeds of wine grapes. It’s non-comedogenic, meaning it doesn’t clog pores and is rich in nutrients like vitamin E and omega fatty acids. Grapeseed oil is incredibly moisturizing (thanks to its fatty acid composition), helping to prevent the skin from losing water. It is also rich in linoleic acid, a fatty acid with anti-inflammatory, antimicrobial, and anti-acne properties which can help keep skin balanced and healthy. Grapeseed oil also contains antioxidants (like vitamin E) that protect the skin from free radical damage. 

Face Mask

Green tea extract is a rich source of antioxidants and phytonutrients. Green tea is considered by many to have loads of benefits for the skin and overall health. Because of its nutrients, green tea may help soothe puffiness, calm redness, and protect the skin from free radicals, which may help minimize signs of premature aging.

Body Wash

Hibiscus is rich in anthocyanosides (antioxidants) that have been proven to help fight skin-damaging free radicals and pollutants, calm inflammation, and prevent signs of premature aging. Hibiscus helps promote youthful, healthy skin. It is rich in anti-aging compounds such as vitamin C, which helps to support collagen production and maintain skin structure by inhibiting elastin breakdown. It is also gentle and naturally soothing for the skin.

Exfoliating Scrub

Hyaluronic acid is a humectant (a substance that hydrates and helps hold water in the skin) commonly used in skincare. Hyaluronic acid’s main benefit is adding hydration since it can draw up to 1000x its weight in water into the skin. It can also help smooth the appearance of fine lines and wrinkles, aid in tissue regeneration, and make skin feel firmer and plumper.

Vitamin C Serum

Hydrolyzed barley protein is a hydrolysate derived from barley protein. It’s an ingredient most commonly used for conditioning the skin and hair. Hydrolyzed barley protein is a moisturizing and conditioning ingredient. Its smaller molecular weight helps penetrate the hair to add strength, shine, and moisture. Hydrolyzed barley protein can help prevent hair damage and breakage, as well as promote stronger, healthier-looking hair.

Conditioner

Jojoba oil is a natural plant oil derived from the seeds of the Simmondsia chinensis shrub. Jojoba oil is rich in beauty-boosting vitamins A, E, and D, plus antioxidants and fatty acids. It has very similar properties to our skin's sebum, meaning it can penetrate deep into the skin for maximum nourishment. It is also non-comedogenic, so it won’t clog pores, and anti-inflammatory, which helps soothe and calm redness and breakouts.

Exfoliating Scrub

Hydrolyzed jojoba protein is a hydrolysate of jojoba seed protein, making it a water-soluble solution that leaves a protective film over hair strands. Jojoba protein’s ability to create a moisturizing, protective film helps treat and prevent hair damage. It also promotes moisturization, healthy shine, and repair. 

Shampoo

Kaolin clay, also known as white clay or China clay, is a soft clay commonly used in skincare, hair care, deodorant, and even toothpaste. Kaolin absorbs sebum and helps prevent pore-clogging. The minerals in kaolin clay can remove oils, secretions, and contaminants from the skin, making it helpful in drawing out impurities and toxins from the pores. It is also recognized as a gentle clay, meaning those with sensitive to dry skin types can tolerate it in moderation. 

Face Mask

Lactobacillus ferment is a non-living probiotic ingredient made from the fermentation of Lactobacillus. When applied to the skin, lactobacillus ferment has a potent soothing effect that strengthens the skin's ability to defend itself from aggressors. Research has also revealed that it may play a role in supporting the skin’s microbiome.

Face Cleanser

Derived from kelp, laminaria algae extract is rich in minerals, vitamins, and additional skin benefits. Laminaria is an antioxidant, exfoliant, and hydrator. It helps regulate oil production, gently exfoliate, brighten, and moisturize dry, dull skin.

Moisturizing Cream

Mango seed butter is a fat that comes from mango seeds. Similar to other plant-derived butters like shea and cocoa, it is semi-solid but easily melts into the skin. Mango seed butter is an effective moisturizer, helping lock in hydration and maintain the integrity of the skin barrier. It also contains an abundance of antioxidants like vitamins E and C, which help protect your skin from environmental stressors like sunlight and pollution.

Moisturizing Cream

Mulberry root extract is derived from the white Mulberry tree. Native to China, the extract has a long history in Chinese Medicine. It is also a known antioxidant and skin brightener. Mulberry root extract has antioxidant properties that help protect the skin and calm signs of irritation. It is also naturally brightening, thanks to its source of arbutin, which helps promote a brighter, more even skin tone by fading hyperpigmentation and discoloration.

Vitamin C Serum

Nannochloropsis oculata is a type of marine microalgae that has been shown to benefit the skin with its antioxidants and source of omega-3 fatty acids. In research, Nannochloropsis oculata and its army of antioxidants have shown strong promise in helping defend the skin against oxidative stress. It has also been shown to help promote skin tightness.

Face Mask

Niacinamide is a form of vitamin B3 commonly used in skincare. This B vitamin has been shown to help support the skin barrier, increase skin resiliency, balance oil production, and improve skin texture and pore size. It also works well with virtually all other ingredients and can be used by all skin types.

Eye Stick

Panthenol, also known as pro-vitamin B5, is a topical form of the vitamin that is widely used in skincare and hair care formulations. This B vitamin has moisturizing and hydrating properties. It's a humectant that draws water into the skin and an emollient that softens skin and helps prevent dryness. Panthenol also has anti-inflammatory properties that reinforce the skin barrier, calm irritation, and aid wound healing. 

Eye Stick

Pomegranate seed oil (also referred to as pomegranate oil) is a plant-based oil derived from the seeds of a pomegranate or Punica granatum. This beloved plant oil is known for its antioxidants and fatty acids. Antioxidants like vitamin C, tannins, and anthocyanins help protect the skin from environmental stressors and support healthy skin aging. Its antioxidant and fatty acid content also helps calm inflammation and support skin hydration. 

Face Cleanser

Rose water comes from steaming rose petals in water, a technique that has been used for centuries. In addition to hydrating the skin, rose water helps relieve dullness and puffiness with compounds like vitamin C and phenolics. Rose water may also help heal cuts, burns, and scars more rapidly thanks to its anti-inflammatory and antibacterial properties.

Aftershave, Eye Stick

Saw palmetto (Serenoa repens) is a tree with thorn-shaped leaves arranged like a fan. Its ripe fruit is often used for its medicinal properties. An extract of saw palmetto berries may block 5-alpha-reductase, an enzyme that converts testosterone to DHT, which is the molecule responsible for hair loss.

Shampoo

Shea butter is a moisturizing agent made from the extracted fat of nuts from the Shea Tree. It tends to be solid or semi-solid at room temperature but melts into the skin. Thanks to its rich fatty acid profile, shea butter is primarily used for its moisturizing effects. The plant-based emollient is easy for your skin to fully absorb and won’t make your skin appear oily after application. Shea butter is also packed with vitamins, minerals, and antioxidants that help promote overall skin health.

Aftershave, Body Wash

Sodium hyaluronate is a derivative of hyaluronic acid that is highly stable in skincare formulations. It’s a humectant that draws water into the skin to increase hydration and prevent dryness. As a humectant, sodium hyaluronate helps to plump and hydrate the skin. By adding water content back into the cells, it can also help smooth and reduce signs of aging like fine lines and wrinkles.

Eye Stick

Sodium methyl cocoyl taurate is a mild, non-drying surfactant derived from coconut. This natural surfactant helps to cleanse the skin and hair without stripping away protective oils or disrupting the skin’s pH. We also use it in our shampoo to create a creamy foam.

Shampoo

Sugar cane extract (also known as Saccharum officinarum) is derived from sugarcane, the tropical grass used in sugar production. Sugar cane extract is rich in natural exfoliants like glycolic and lactic acids, which help buff away dead skin cells and encourage new, healthy cell turnover. Sugar cane also contains antioxidant, antimicrobial, and anti-inflammatory properties that support healthy skin aging. 

Body Wash

Tocopheryl acetate is a form of vitamin E. This antioxidant helps fight free radical damage and promotes skin healing. It also supports healthy skin thanks to its moisturizing and skin-strengthening properties.

Shave Cream, Vitamin C Serum

More commonly known as bentonite clay, volcanic ash is natural ash formed from volcanic eruptions. Volcanic ash is brimming with minerals, antioxidants, and antibacterial properties that offer support to skin conditions like acne. The ash has very fine, highly absorbent particles that help remove excess oil from the skin. It also aids in removing impurities from the skin and can help pores look and feel tighter.

Deodorant, Face Cleanser

Zinc ricinoleate is a zinc salt derived from the castor oil obtained from seeds of the Ricinus communis plant. Zinc ricinoleate is an amazing ingredient for natural deodorants because it absorbs odor. It doesn’t inhibit sweating; instead, it chemically absorbs the “smelly” molecules formed from the bacteria associated with sweating.

Deodorant