The average person applies over 120 chemicals to their face and body every day. We're on a mission to lower that average by ensuring every Blu Atlas product is composed of 96-100% naturally sourced ingredients, all thoroughly vetted through scientific research.


Made In USA

Paraben Free

Phthalate Free

Cruelty Free

Sulfate Free

"Blu Atlas is changing the face of men’s skincare."

"#1 best men’s skincare brand this year."

200+ 5-star reviews

"Blu Atlas is undeniably great… one of the best."

"You’re investing in natural ingredients that work."

Invigorate & strengthen

A mild shampoo that strengthens your hair with the natural goodness of saw palmetto and vegan biotin. Infused with the reparative benefits of jojoba protein, it helps revive distressed tresses, while aloe vera lends a calming effect to your scalp. Powered by coconut-derived surfactants, it effectively eliminates impurities and excess oil, leaving you with hair that looks and feels revitalized.

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Comes with Body Wash, Shampoo, Conditioner



Samantha Toerge, M.D.

Cosmetic Dermatologist

Dr. Samantha Toerge is regularly included in Washingtonian's Top Doctors list and The Best of Bethesda Magazine. She was President of the Washington, D.C. Dermatological Society. Dr. Toerge completed her residency at Georgetown University Hospital and Washington Hospital Center in Washington, D.C., where she was the Chief Resident in Dermatology.

Heidi Goodarzi, M.D.

Medical, Surgical, and Cosmetic Dermatologist

Dr. Heidi Goodarzi received a National Science Foundation Award and an American Skin Association Grant for Melanoma and Skin Cancer Research. She graduated from Harvard Medical School and completed a Pediatric Dermatology fellowship at Stanford. Dr. Goodarzi is actively engaged in dermatology research and has published a number of peer-reviewed articles.

Anna Chacon, M.D.

Medical Dermatologist

Dr. Anna Chacon is a Miami-based, double board-certified, Ivy-League educated dermatologist specializing in medical, surgical, and cosmetic dermatology. Dr. Chacon received her medical degree from Brown University, and her work has since been published in JAAD, Archives of Dermatology, British Journal of Dermatology, Cosmetic Dermatology, and Cutis.

Frequently asked questions

Are all of your products natural?

We prioritize clean and natural ingredients for all of our products when possible. All of our products are over 96% natural origin.

We formulate our products to be paraben-, sulfate-, and phthalate-free. To ensure the health and safety of our customers, all of our products are dermatologically tested for safety and efficacy.

Where are your products made?

Our products are made in New York. We work closely with well-respected formulation partners and renowned dermatologists to create our formulations. 

Can females use your products?

Yes! Our products are unisex and are effective for all genders.

I'm not sure where to start. Can you help?

We'll be glad to listen to your use case and to provide suggestions and pointers for your next steps. Send us an email at

I have skin conditions that are being medically treated. Is it still safe to use your products?

Our products do not contain active ingredients and can be used in conjunction with other products. With that being said, all individuals are different and may have varying results when using our products. We recommend customers consult with their dermatologist about what products may be best for them.

Rated 4.6 out of 5 stars
Based on 103 reviews
Total 5 star reviews: 85 Total 4 star reviews: 8 Total 3 star reviews: 4 Total 2 star reviews: 0 Total 1 star reviews: 6
90%would recommend this product
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103 reviews
  • Ethan A.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Found a keeper in Blu Atlas's Shampoo!

    Found a keeper in Blu Atlas's Shampoo! Finally converted to sulfate-free shampoo, high-quality ingredients in here too. My scalp has felt better than ever, and overall my gf is definitely happy about it lol. Going to buy everything else in their Coconut Apricot scent, big fan.

  • Chad H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    So far so good!

    I’ve been having an itchy scalp lately and decided to try a more premium and natural shampoo. Read tons of reviews and I saw this on a bunch of sites. I have to say it is totally worth it! The shampoo lathers really well just only using a quarter sized amount. The smell is amazingly fresh and subtle. The conditioner is creamy and thickens up and lathers very good. After using these my hair has NOT been itchy. Thank you Blu Atlas, I can’t wait to try your skincare products!

  • Vishanand
    I recommend this product
    Rated 4 out of 5 stars
    4 Stars

    Not as effective as i thought, but works well with conditioner.

  • Travis
    Rated 3 out of 5 stars
    3 Stars

    Eh. I guess it's good? I really don't know. The shampoo doesn't leave my hair feeling as soft as, say, Paul Mitchell Awapuhi shampoo. I really don't have anything bad to say about it, either. I'm in the middle, so I gave it 3 stars.

    I got it because it has great reviews, and I've never had any issues with my hair (no greasy, dry, brittle, etc), but I don't see that it's made much of a difference after using it for a few months. I first use it to help get the dirt out, and then I use it a second time to make sure my hair is clean, but yeah, I'm sorry ro say that it's not for me. So, don't take this as a bad review, take it as it seems to work for others really well. Also, it doesn't have a refreshing smell, either.

  • kevin
    I recommend this product
    Rated 5 out of 5 stars
    5 Stars

    Great product!

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