Sulfate-Free
Natural
Made in the USA
As someone who has spent over a decade reviewing men's grooming products, I work with many of these brands and I understand the logic. For a certain kind of man — curious, engaged, genuinely interested in building a sophisticated routine — a wide range is a pleasure, not a problem.
Winner for:
Read more at Men's Journal
Late night? Blu Atlas’s eye stick provides an under-eye boost by targeting dark circles and puffy eyes via rose water, algae extract, vitamin C and caffeine. The travel-sized metal roller ball makes application enjoyable and leaves you feeling refreshed and revitalized." - Insidehook
"Blu Atlas Atlantis Eau de Parfum has garnered a loyal following and we can totally see why. Striking a nice balance between bright citrus notes like lemon and bergamot as well as sensual notes like peach, apricot, and musk, the fragrance can only be described as a breath of fresh air. While the dominant scent is fruity and somewhat sweet, it’s not overly feminine; it simply elevates a man’s natural scent." - Byrdie
"Your dry, damaged hair will love this gentle shampoo from Blu Atlas. Thoughtfully formulated with lush, healing ingredients like aloe vera, jojoba brotein, and vegan biotin, this is a natural shampoo all about building healthier, stronger hair." - Esquire
"For the guys who like simplicity, Blu Atlas is up your alley. It’s a lightly fragranced, nongreasy lotion that hydrates well without feeling heavy on the skin. It absorbs quickly, leaving skin feeling soft but not sticky, making it a good option for guys who want something that works without the extra fuss. It has a smooth texture that is great for daily use, whether you have naturally dry skin or need a little extra reinforcement in the hydration department after a shower.- Byrdie
"Blu Atlas Body Wash harnesses the power of potent natural ingredients to provide soothing care for your skin. Infused with green tea extract, a rich source of antioxidants, it soothes puffiness, reduces redness, and protects against free radicals. Aloe leaf, known for its natural moisturizing properties, aids skin nourishment and rejuvenation. The formula is designed to lock in moisture, with coconut-derived emollients calming the skin and cleansing away impurities." - Men's Journal
"Blu Atlas Deodorant is an award-winning fragrance-free deodorant stick effectively prevents odor and sweating, allowing your chosen cologne to take the spotlight. It's the best of our aluminum-free options because it utilizes volcanic ash to absorb sweat. Bamboo extract and sage leaf neutralize all bad odors." - Men's Journal
"Blu Atlas Volcanic Ash Face Cleanser is a daily facial cleanser that removes grime while detoxifying your skin. Volcanic ash is highly absorbent and uses fine particles to remove excess oil. Bentonite aids in removing impurities and can help pores look and feel tighter. Lactobacillus ferment supports the skin's microbiome and strengthens against aggressors. Lastly, Pomegranate seed oil, rich in vitamins A, C, and K, delivers regenerative, antioxidant, and anti-inflammatory properties." - Men's Journal
"Blu Atlas Aftershave is the best overall balm aftershave treatment for most guys' needs and skin types. Its soothing and hydrating formula also acts as a natural moisturizer."- Men's Journal
"Natural ingredients free of harmful chemicals, work with skin to provide protection, healing, cleansing, and other nourishing properties that have been shown to transform skin. For example, the brand focuses on natural emollients like shea butter and mango seed butter to nourish and protect the skin's moisture barrier, rather than synthetically-derived emollients like petrolatum." - Forbes
"Luxurious, approachable, straightforward, and powerful—men’s grooming has my attention. Enter Blu Atlas with premium skincare, haircare, and body care. This handsome collection is made in New York with clean, vegan, and nearly 100 percent naturally sourced ingredients." - BeautyTap
"If your skin skews a little bit oily, the ultra-lightweight moisturizer from Blu Atlas is sure to give you what you need without clogging pores or feeling too heavy on your face." - The Knot
"Even though Blu Atlas was just launched in January 2022, this cruelty-free and vegan brand has already garnered immense popularity and great reviews from the likes of Men’s Journal, Maxim, Rolling Stone, LA Weekly, and The Daily Front Row. Their unique formulations use all-natural ingredients, and most of the products don’t cost more than $30."- Modern Fellows