Skip to content
A blue bottle of Blu Atlas Natural Body Lotion with shea butter and a pump sits on a black tiled counter next to a bar of soap and a folded navy towel.

Natural Body Lotion

Classic
$20.00
Sale price  $20.00 Regular price 
Skip to product information
A blue bottle of Blu Atlas Natural Body Lotion with shea butter and a pump sits on a black tiled counter next to a bar of soap and a folded navy towel.

Natural Body Lotion

A daily body lotion that hydrates without grease or shine. Built around shea butter and squalane. For all skin types.

14 ingredients. Most lotions run far more, padded with fillers and thickeners. Shea butter and squalane do the hydrating; jojoba oil and seaweed extract keep skin smooth.

Absorbs fast and leaves no film. No grease, no shine, nothing sitting on your skin.

Scent
$20.00
Sale price  $20.00 Regular price 

Free U.S. Shipping over $49

Ships within 3 Days

30 Day Guarantee

Made in the USA

Ingredients
  1. Water (Aqua): the solvent that carries the rest of the formula.
  2. Butyrospermum Parkii (Shea) Butter: shea butter. The core moisturizer. Softens and conditions dry skin.
  3. Squalane: derived from olives. A lightweight emollient that hydrates without grease.
  4. Fucus Vesiculosus Extract: seaweed extract. A mineral-rich antioxidant that supports skin health.
  5. Cetearyl Olivate: derived from olive oil. An emulsifier that holds the formula together and conditions.
  6. Sorbitan Olivate: derived from olive oil. Works with cetearyl olivate to keep the texture smooth.
  7. Glyceryl Stearate: a plant-derived emollient that softens and smooths.
  8. Simmondsia Chinensis (Jojoba) Seed Oil: jojoba oil. Hydrates and helps balance skin's natural oils.
  9. Cetyl Alcohol: a fatty alcohol that gives the formula its body. Not a drying alcohol.
  10. Sodium Phytate: derived from rice bran. Binds trace metals so the formula stays stable.
  11. Citric Acid: balances the formula's pH.
  12. Natural Fragrance: a light, clean scent. Omitted in the Fragrance-Free variant.
  13. Phenoxyethanol: a preservative. Prevents bacterial, mold, and yeast growth in the bottle.
  14. Ethylhexylglycerin: a preservative booster. Increases the efficacy of the phenoxyethanol.
How To Use

First use: pinch the inner ring at the base of the pump and twist the pump head counterclockwise until it pops up and locks into place.

After showering, apply to clean, dry skin. Massage in until absorbed. Use daily, or whenever skin feels dry.

FAQs

Will this feel greasy?
No. Squalane and jojoba oil absorb fast and leave no film. Skin feels soft, not slick.

Is it good for dry or sensitive skin?
Yes. Shea butter and squalane handle dryness, and the formula uses gentle, soothing ingredients throughout. The Fragrance-Free variant is the safest pick for sensitivity.

Why so few ingredients?
Most lotions pad the label with fillers and thickeners. This one is built from what hydrates your skin and what keeps the formula stable. Nothing else.

Is this a full routine on its own?
Almost. Body lotion plus the Body Wash is the whole thing: wash, then moisturize. Two products, two steps.

How long does a bottle last?
Roughly 2 months with daily use.

Is this a good gift?
It's the kind of thing he'll actually keep using. Works on any skin type, no decisions to make. If you're unsure on scent, Fragrance-Free is the safe pick.

A man smiles while applying Blu Atlas Natural Body Lotion, infused with shea butter, to his shoulder. He holds a blue bottle labeled "Natural Body Lotion" in his other hand, with a black tiled wall in the background.

Greasy and heavy isn't moisturizing.


A thick lotion that sits on the skin feels like it's doing something. It isn't. It's just sitting there. Moisturizing happens underneath: replacing what the shower stripped out, so skin stops reading dry and tight. The film on top is filler, and it's why most lotions feel greasy an hour later.

Our Body Lotion is built around shea butter and squalane, with jojoba oil and seaweed extract to keep skin smooth. It absorbs fast and leaves no film, it hydrates where skin actually lost it. No grease, no shine, nothing sitting on top.

Fourteen ingredients. $20.


Most body lotions run two or three times the list, padded with fillers and thickeners that bulk up the texture and the label without doing much for your skin. You pay more for a longer panel.

Ours is fourteen: shea butter and squalane to hydrate, jojoba oil and seaweed extract to keep skin smooth, a couple of olive-derived emollients to hold the texture, a short preservative system to keep it stable. $20 on its own, $35 paired with the Body Wash. The money is in the formula.

An eye-catching Advanced Skincare Set from Blu Atlas shimmers on a reflective surface, showcasing a Volcanic Ash Face Cleanser, an invigorating scrub, and a Vitamin C Serum. Accompanied by a face mask, moisturizer, and lip balm—all elegantly packaged in blue—this collection promises radiant skin.

What makes Blu Atlas different


Most men's brands load a single product with two or three times the list and charge you more for it. You're paying for extras that read well on a label and do nothing on your skin: the packaging, the fragrance story, the marketing.

We built Blu Atlas the other way. Every ingredient is there to do a job you can name, or it isn't in the bottle.

Healthy skin and hair doesn't need ten steps. It needs a few good products used consistently. The best one is the product you actually keep using, not the one with the longest label. Most men who find Blu Atlas have already tried the rest. And most of them stay.

A white bottle of Blu Atlas Natural Body Wash stands upright on a gray tray beside a round bath brush, set against a tiled bathroom background.

Natural Body Wash

The first step. Cleans without stripping, so skin's ready to take moisture instead of fighting dryness.

What Most Men Keep.

  • 5 stars: 113 (80%)
  • 4 stars: 23 (16%)
  • 3 stars: 3 (2%)
  • 2 stars: 1 (1%)
  • 1 star: 2 (1%)
J
John E Beck
Classic
Great products Awesome Customer Service

Had some problems with the pumps working on my lotion bottles and expressed frustration in my review. BluAtlas immediately reached out and guided me through the situation. Very impressive! Have used numerous BluAtlas products and they are high quality and work really weii.

Hi John, we're sorry to hear about your experience. Please feel free to contact our customer service team so we can resolve this issue quickly. We appreciate your feedback and hope to make it right.

T
Tim

They are the best

Thanks so much, Tim! We really appreciate your support and are glad to hear you’re enjoying the product. It means a lot to us!

D
Dominic Tea
What a good body lotion!

It’s moisturizing and absorbs quickly into the skin. 💙

So glad you’re loving it! Thanks for sharing—we’re happy to know it’s keeping your skin moisturized.

D
D.L.A.

Great smell! Very silky. Not greasy or sticky …. Working outside really dries my skin out. This Blu Atlas coconut apricot really works

A
Armando

I really like how Blu atlas products makes my skin feel. Wish they had more of a colognie smell though. Kinda has a hospital smell to it

K
Karl

Best lotion i have used.

L
Luis

I was extremely impressed with the ingredients and how it leaves my body feeling and smelling. Will purchase again. Highly recommended!

T
Tom
SPF30

Nice product but need to offer it with an SPF 30 as well

R
Robert

This stuff is great, and it works. Bang up, job, guys! Great product!

J
Jason

Amazing product. Its not greasy and smells great.

J
Jake

Percect smell. Exactly what I was looking for

A
Anonymous
Two orders have NOT arrived!

I had the product sometime ago, I’ve now since ordered it two times (2X) and neither order has reached my home despite inquiries, etc.
therefore, my overall experience is terrible.

T
Tony
Great product but a little costly

I love the moisturizing lotion scent & effect. However, the price is high. I wish you could buy refill bottles and maybe that would save some costs.

A
Anonymous
Very Impressed

My initial shipment arrived shattered, but customer support was very quick to resolve this issue. Thank you!

In terms of the product, I was amazed at how great my skin felt after using. Smoother and more natural feeling than any lotion I have tried previously. I’m into it and will be a returning customer.

M
Michelle H
Skincare for non skincare lovers

My husband, who usually isn’t into skincare at all, actually loves the Blu Atlas Nourishing Body Lotion—which says a lot. He spends long days outside as a contractor, so his skin takes a beating from the elements, and this lotion has been a game-changer. What he likes most is how lightweight and non-greasy it feels. He hates products that leave a sticky residue, but this absorbs quickly and leaves his skin feeling soft without any fuss.

He also appreciates that it’s fragrance-free—he’s not into heavily scented stuff—and that it doesn’t feel like “too much effort” to use. It’s become part of his routine because it works so well to hydrate and protect his skin from drying out after long days in the sun. For someone who doesn’t usually care about skincare, this lotion has definitely won him over!

R
Ruel Ranola
Blu Atlas Nourishing Body Lotion

I am absolutely loving the Blu Atlas Nourishing Body Lotion! As someone who's always on the lookout for high-quality skincare products, I was blown away by this lotion's performance.

Its natural ingredients provide long-lasting hydration and nourishment. This lotion absorbs quickly into the skin, leaving no greasy residue behind. It is also gentle and Soothing. The fragrance is perfect for sensitive skin, reducing the risk of irritation.

I've been using the Blu Atlas Nourishing Body Lotion for a few weeks now, and I can already see a significant difference in my skin. It feels softer, smoother, and more hydrated than ever before. The lotion is also incredibly easy to apply, absorbing quickly into the skin without leaving any sticky residue.

If you're looking for a luxurious body lotion that delivers exceptional results, look no further than Blu Atlas' Nourishing Body Lotion. With its natural ingredients, non-greasy texture, and gentle formula, this lotion is perfect for anyone seeking a high-quality skincare product.

B
Bluediamond1976
Love

Very good for nourishing skin.

R
Ruel
Blu Atlas Nourishing Body Lotion

I am absolutely loving the Blu Atlas Nourishing Body Lotion! As someone who's always on the lookout for high-quality skincare products, I was blown away by this lotion's performance.

This lotion is Non-Greasy Texture: The lotion absorbs quickly into the skin, leaving no greasy residue behind. It is also gentle and Soothing: The fragrance-free formula is perfect for sensitive skin, reducing the risk of irritation.

I've been using the Blu Atlas Nourishing Body Lotion for a few weeks now, and I can already see a significant difference in my skin. It feels softer, smoother, and more hydrated than ever before. The lotion is also incredibly easy to apply, absorbing quickly into the skin without leaving any sticky residue.

If you're looking for a luxurious body lotion that delivers exceptional results, look no further than Blu Atlas' Nourishing Body Lotion. With its natural ingredients, non-greasy texture, and gentle formula, this lotion is perfect for anyone seeking a high-quality skincare product.

Y
Yulena
Fabulous product

My son is 33 and works outdoors and in cold temperatures, so he has to use a good body lotion to moisturize his body and Blu Atlas is the best.
Blu Atlas Nourish Body Lotion is an amazing choice for anyone with dry skin. The combination of deep nourishing serum and shea butter provides long-lasting moisturization that leaves my skin soft, smooth, and hydrated for up to 48 hours. The 8 fl oz glass pump bottle is convenient and mess-free, making it easy to dispense just the right amount of lotion.

The lotion absorbs quickly without feeling greasy, and the light, pleasant scent is perfect - not too strong. It's great for everyday use, especially during the colder months when my skin tends to get dry. After consistent use, I've noticed a visible improvement in the texture and softness of my skin.

If you're looking for a rich, moisturizing lotion that will keep your skin soft and nourished, this Blu Atlas lotion is a great choice!

A
Anonymous
Worth the price…

I don’t like lotion but I love this product. Very little product required to keep my skin good in cold Midwest.

j
jazmyng
Smells nice

I gave this lotion to my husband, and he likes it! I asked him what he liked about it and he said that the texture of the lotion is quite creamy without being overly heavy or greasy. It absorbs quickly into the skin, which is a plus for those who prefer a non-sticky finish. The hydration it provides is noticeable; my skin felt softer and more moisturized throughout the day.I definitely notice a scent, it has a subtle, masculine fragrance that isn’t overpowering. It strikes a good balance, making it suitable for daily use without clashing with other products or colognes.So, this men’s nourishing body lotion is a solid choice for anyone looking for effective hydration that fits seamlessly into their grooming routine. It’s suitable for daily use and works well for all skin types. If you or your man is in the market for a reliable body lotion, this one might be worth trying.
**This review was collected as part of a promotion.

a
apaige23
Moisturizing without being heavy

I received this on behalf of my boyfriend to test and he’s really taken a shine to it. To start, the scent of this lotion is so good. It’s light but sticks around for a while and seems to have aquatic and mineral notes. I can always tell when he’s put it on because I’ll smell it once he’s within close proximity to me. It’s our favorite thing about it. The moisturizing properties are also great, it’s formulation utilizes shea butter, jojoba oil, and a seaweed blend to keep skin soft and supple. It’s got a light, creamy texture that absorbs into skin really well without leaving behind any residue or greasy feeling. My boyfriend has psoriasis so finding a moisturizer that soothes his skin and moisturizes deeply enough to penetrate down past multiple layers of skin without feeling too heavy or greasy has been a challenge but this product does just that. Finally, the packaging is gorgeous. The blue bottle seems to catch everyone’s eye and became an unlikely topic of conversation throughout our house for the week it sat in our living room. The glass makes my boyfriend feel ridiculously luxe. Highly recommend!
**This review was collected as part of a promotion.

m
makeupbysvh
Blu Atlas Nourishing Body Lotion

The Blu Atlas Nourishing Body Lotion is an excellent choice for head to toe hydration.As a middle aged male living in Southern California, body lotion is a must have with all of our dry, desert weather this time of year.The first thing I noticed about this lotion was the scent. It’s a unisex smell, this is just the right level of potent. I would describe it as smelling like the lobby of a luxury hotel. Fresh, with a hint of a cologne smell.I appreciate that the texture of the lotion feels rich and creamy, but it absorbs quickly into the skin. It leaves your skin feeling moisturized, but not heavy or greasy. It has excellent skin conditioning ingredients - such as sqalane, jojoba and shea butter. These ingredients protect the skin and help to condition it long term, while leaving the skin feeling silky and hydrated from the first use.Overall, this is an excellent body lotion that I will continue using and repurchasing.(This review was written by my husband- 46 years old, Native American descent, oily/combination skin with some sun damage/discoloration.)
**This review was collected as part of a promotion.

c
christiez
Very Nice

So I got my partner the Blu Atlas nourishing body lotion. My first thoughts and his was the glass container the lotion came in. It makes it look much better than other normal lotions and something that can be left out and wouldn't look tacky on the sink or dresser etc. The lotion itself is very smooth when it is applied. The scent is very fragrant, it reminds me of the woods and incense. Blu Atlas body lotion is phenomenal how quick your skin absorbs it. You don't have the slim or oily feeling on the skin. So I do have a con, this body lotion does have alcohol in it. This does have a bit of a burning sensation when applied to very dry sensitive skin. I would recommend to do a patch test first. Other then that it is a great product, I will purchase again for my partner.
**This review was collected as part of a promotion.

c
caityrae
Nice Lotion

I am a beauty & hygiene product fiend, but my partner is a basic shampoo & soap guy (I’m working on expanding his horizons). He and I both tried the Blu Atlas Nourshing Body Lotion, and this is his feedback with my notes:It’s a solid body lotion (in quality, not form). It goes on smoothly and absorbs well. I really like the squalane to help calmirritation and the jojoba oil for quick absorption. I like the light weight and effective formula, he likes that it’s not sticky and the packaging is one of his favorite shades of blue.Where we agree to disagree is the fragrance. I love it, clary sage and light patchouli are lifelong friends of mine, as a He said the smell was okay but not for him. I will likely end up stealing the lotion from his side of the vanity, but it will get lovingly finished.
**This review was collected as part of a promotion.

m
madelaynb
Thumbs up

My husband was really impressed with this body lotion since it’s lightly scented and helped soften his dry skin. As someone who suffers from sensitive skin and eczema this lotion has truly been gentle on his skin. The scent is light and barely noticeable which for him is a huge plus along with the natural ingredients. It’s a simple lotion with no harsh chemicals or odors. As soon gets out of the shower he uses the lotion around his elbows and knees and has noticed a huge improvement on how soft his skin has become. The texture of the lotion is thick and creamy with almost a slight oily feel but it dissolves instantly once you apply it. This lotion is made for every man from regular to sensitive skin. Your skin will instantly feel hydrated and amazing.
**This review was collected as part of a promotion.

d
donzz
Mans bestfriend

My husband has been going on & on about this lotion! Within a few days of using it he told me it was like he had finally found a product that understood his skin. He loves how he is instantly greeted by a refreshing scent that’s subtle yet invigorating and says the texture is creamy & glides on smoothly, absorbing quickly without leaving a greasy residue, which is a big deal for him. He uses it after every shower! I have even noticed an improvement in his skin’s texture. The dryness seems to have faded, replaced by a soft, supple feel. I personally really appreciate that Blu Atlas empowers men through effective skincare solutions, promoting self-care that boosts confidence. It makes me happy seeing my man taking care of himself & enjoying doing so. All in all, a great product that will now be always be on the bathroom counter.
**This review was collected as part of a promotion.

s
sleepykylie
Smells Great

I am writing this review on behalf of my fiancé, who tested this product. This lotion is wonderful! It has a nice creamy texture which absorbs quickly into the skin. This is perfect for winter time when we are suffering from dry skin, especially on the hands. This lotion is very hydrating and my fiancé mentioned how much better his skin felt after he used it. Our favorite thing about this product, however, is the scent. To us, it kind of smells like a nice tea; I can detect hints of bergamot. I’m not sure if that’s what it’s supposed to smell like, but my fiancé and I both agreed. It’s a nice manly scent, while also avoiding smelling like a cheap cologne. My fiancé says he would definitely recommend this lotion and I am glad he has it to help heal his dry skin this winter!
**This review was collected as part of a promotion.

Search