Natural shampoo for all hair types bottle on grey background.

Natural Shampoo for All Hair Types

A gentle shampoo made with saw palmetto and vegan biotin to fortify hair. Formulated with jojoba protein to repair stressed-out strands and aloe vera to soothe the scalp. Coconut-derived surfactants cleanse away dirt and oil to reveal nourished, healthy hair.


Smell Good, Feel Good

We've selected premium ingredients that capture the beaches and jungle of Bali in a spritz as fresh and compelling as a hidden waterfall. You won't find this unique scent and proprietary blend anywhere else, ensuring you stand out from the crowd.

A sleek black perfume bottle, a small vial labeled "Travel Size Atlantis Eau de Parfum" by Blu Atlas, and a lit candle are artfully arranged on a black tray, evoking the allure of an aquatic fragrance with citrusy undertones.

A Cleaner Fragrance, A Better Ritual

Because Eau de Parfum is crafted with naturally derived ingredients, you may notice the scent doesn’t last as long as synthetic alternatives—and that’s by design. We’ve chosen to keep Atlantis clean and free from harsh chemicals or synthetic fixatives that often linger artificially on the skin.

While its longevity may be more subtle, it’s better for your body and more harmonious with your skin. Reapplying throughout the day becomes part of the ritual—freshening up with a fragrance that’s healthier for you and those around you.

A person smiling broadly with eyes closed against an orange background.

Hey, You Smell Nice

Atlantis balances bright notes with longer-lasting sensual notes for a fragrance that can be worn at any time, on any occasion. Always fresh, never overpowering, this is a cologne that is as appropriate for the office as it is for a night on the town. Most importantly, it’s a cologne that will inspire companions to lean in and say, “Hey, you smell nice!”

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Natural deodorant gets a bad rap—especially with guys. From “it smells weird” to “it gave me a rash,” the myths run deep. But the truth? Most of what you’ve heard just isn’t true. We’re busting the 5 biggest misconceptions about natural deodorant—and showing why it’s time to ditch the aluminum for good.

A skincare routine doesn’t need to be complicated to work. Just follow three steps: cleanse, moisturize, and protect.

Most men overcomplicate skincare—or skip it entirely. But healthy skin isn’t about spending an hour in the bathroom or using 10 different products. It’s about consistency, smart choices, and using the right ingredients for your skin type.

This guide breaks down the best skincare routine for men that actually works—and fits into your lifestyle.