"Blu Atlas is changing the face of men’s skincare."

"#1 best men’s skincare brand this year."

200+ 5-star reviews

"Blu Atlas is undeniably great… one of the best."

"You’re investing in natural ingredients that work."

Invigorate & strengthen

A mild shampoo that strengthens your hair with the natural goodness of saw palmetto and vegan biotin. Infused with the reparative benefits of jojoba protein, it helps revive distressed tresses, while aloe vera lends a calming effect to your scalp. Powered by coconut-derived surfactants, it effectively eliminates impurities and excess oil, leaving you with hair that looks and feels revitalized.

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Comes with Body Wash, Shampoo, Conditioner


The average person applies over 120 chemicals to their face and body every day. We're on a mission to lower that average by ensuring every Blu Atlas product is composed of 96-100% naturally sourced ingredients, all thoroughly vetted through scientific research.


Made In USA

Paraben Free

Phthalate Free

Cruelty Free

Sulfate Free


Samantha Toerge, M.D.

Cosmetic Dermatologist

Dr. Samantha Toerge is regularly included in Washingtonian's Top Doctors list and The Best of Bethesda Magazine. She was President of the Washington, D.C. Dermatological Society. Dr. Toerge completed her residency at Georgetown University Hospital and Washington Hospital Center in Washington, D.C., where she was the Chief Resident in Dermatology.

Heidi Goodarzi, M.D.

Medical, Surgical, and Cosmetic Dermatologist

Dr. Heidi Goodarzi received a National Science Foundation Award and an American Skin Association Grant for Melanoma and Skin Cancer Research. She graduated from Harvard Medical School and completed a Pediatric Dermatology fellowship at Stanford. Dr. Goodarzi is actively engaged in dermatology research and has published a number of peer-reviewed articles.

Anna Chacon, M.D.

Medical Dermatologist

Dr. Anna Chacon is a Miami-based, double board-certified, Ivy-League educated dermatologist specializing in medical, surgical, and cosmetic dermatology. Dr. Chacon received her medical degree from Brown University, and her work has since been published in JAAD, Archives of Dermatology, British Journal of Dermatology, Cosmetic Dermatology, and Cutis.

Frequently asked questions

Is your Shampoo good for my hair type?

The natural, gentle formulation of our Shampoo allows it to support all hair and scalp types. Its enriched formula includes impactful ingredients that make it a healthy choice for just about anyone. 

Coconut-derived surfactants thoroughly cleanse away excess oil and build-up, which is great for those struggling with oily hair and dandruff.

Aloe vera acts as a natural moisturizer for the hair and scalp, reducing frizz for all hair types and enhancing the natural shape of curls. 

Jojoba oil aids the scalp in regulating its natural oil production, adding shine to the hair and helping smooth straight hair while softening curls. 

Whether your hair is straight, wavy, or curly, or you struggle with dryness, oiliness, or anything in between, our Shampoo is a supportive choice. 

What do the Classic and Coconut Apricot scents smell like?

Our Classic scent is a combination of bergamot, clary sage, and patchouli, making it earthy and masculine. Our Coconut Apricot scent is sweet and refreshing with scent notes based in tropical fruits. The fragrances used in our skin and hair products are derived exclusively from natural origins – so you can feel good about smelling good.

Does your Shampoo encourage hair growth/prevent hair loss?

Our Shampoo is not designed to treat any specific medical conditions. However, by utilizing natural ingredients and avoiding harmful inclusions like parabens, phthalates, and sulfates, its gentle formulation promotes scalp and hairhealth and is generally supportive for those struggling with thinning hair, hair loss, dandruff, or a dry scalp. If you’re unsure whether our Shampoo is right for you, please consult your doctor or hair and skin care specialist for official guidance.

Is your Shampoo only for men? Can women use it?

Our Shampoo is completely unisex and is safe and effective for both men and women.

Are all of your products natural?

We prioritize clean and natural ingredients for all of our products when possible. All of our products are over 96% natural origin.

We formulate our products to be paraben-, sulfate-, and phthalate-free. To ensure the health and safety of our customers, all of our products are dermatologically tested for safety and efficacy.

Where are your products made?

Our products are made in New York. We work closely with well-respected formulation partners and renowned dermatologists to create our formulations. 

I have skin conditions that are being medically treated. Is it still safe to use your products?

Our products do not contain active ingredients and can be used in conjunction with other products. With that being said, all individuals are different and may have varying results when using our products. We recommend customers consult with their dermatologist about what products may be best for them.

Rated 4.6 out of 5 stars
Based on 145 reviews
Total 5 star reviews: 118 Total 4 star reviews: 14 Total 3 star reviews: 6 Total 2 star reviews: 0 Total 1 star reviews: 7
91%would recommend this product
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145 reviews
  • wilfredo f.
    Verified Buyer
    I recommend this product
    Product Standouts Smells Great, Adds Shine, Detangles, Great Ingredients
    Rated 5 out of 5 stars

    Like a brees

    Body and stronger

  • falcon10980
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    Nutrition Coach

    I recently discovered the magic of Blu Atlas Shampoo, and I can't help but sing its praises. This shampoo has truly transformed my haircare routine, and I'm thrilled with the results. The packaging is not only aesthetically pleasing but also practical. The flip-cap design is convenient and ensures that I can easily dispense the right amount of product without any mess. I've struggled with frizz and dullness in the past, but Blu Atlas has proven to be my secret weapon.Overall, I can confidently say that Blu Atlas Shampoo has exceeded my expectations. It has become a staple in my beauty routine, and I look forward to continued positive results. If you're searching for a shampoo that delivers on its promises, look no further than Blu Atlas. Your hair will thank you!

    **This review was collected as part of a promotion.

  • eugenedavishair
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    Blu Atlas Shampoo

    Being a Cosmologist in the hair industry for many years, I've tried a lot of shampoos and conditioners. What I really liked about the Blu Atlas shampoo was that It is a gentle, it's made with saw palmetto and vegan biotin to fortify my hair. Another stand out ingredients which I love is the jojoba protein and aloe vera to soothe and repair. The scent was not over powering it blended with every other scent on the collection for men. It reminded of a hair spa experience, very relaxing and overall self care moment with out the high price ticket. However with high end results, that I did myself. This is a perfect gift set for a man on his birthday, valentines or Christmas, any occasion adding to his confidence as he gets ready for the world the Blu Atlas.

    **This review was collected as part of a promotion.

  • asum0423
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    Vegan shampoo for mens

    I never heard of a mens shampoo that has so much to offer. Honestly Im surprised by how much this has to offer. Let me start by saying this is the most luxurious shampoo I have ever owned. 1. The shampoo fragrance is masculine and stays on even til next day despite the fact I went to the gym.2. it has made my hair feel so smooth and shiny which I have never felt before. 3. The vegan formula is a big yes for me. Along with high quality ingredients. Now that I have started to shed some hair I have to be careful with what I use on my hair. My hair did not fall as much while applying the shampoo and rinsing it off. 4. Lastly the bottle is very convenient to take along of business trips or vacation . Now i have my own shampoo that works for me.

    **This review was collected as part of a promotion.

  • Ethan A.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Found a keeper in Blu Atlas's Shampoo!

    Found a keeper in Blu Atlas's Shampoo! Finally converted to sulfate-free shampoo, high-quality ingredients in here too. My scalp has felt better than ever, and overall my gf is definitely happy about it lol. Going to buy everything else in their Coconut Apricot scent, big fan.

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