Blu Atlas_Sea Salt Spray

Built for Performance. Now 30% Off.

Celebrate independence from harsh ingredients. Everything you need for daily freshness is 30% off with code INDEPENDENCE. Some exclusions apply.

Shop Now

AS SEEN IN

The word 'SWAGGER' in bold, black letters.GQ magazine logo in bold black letters.Woman playing tennis, mid-swing, with a sunny sky background.

"Blu Atlas checks all the boxes. It's equal parts approachable, natural, and effective—plus, the packaging is sleek enough to display on your grooming shelf."
- Men's Journal

Shop now
A sleek black perfume bottle, a small vial labeled "Travel Size Atlantis Eau de Parfum" by Blu Atlas, and a lit candle are artfully arranged on a black tray, evoking the allure of an aquatic fragrance with citrusy undertones.

Atlantis Eau De Parfum

96% of our ingredients are from natural origins such as plants, fruits, and minerals.

Shop Now
Face
Man in a gray shirt applies face cream using his fingers, holding a small container in the other hand, against a blue background.

Face

Hair + Body
Person holding a soap bar labeled blu atlas on a soapy chest.

Hair + Body

Fragrance
Two cologne bottles, one black and one blue, are displayed in open gift boxes with blue ribbon, surrounded by sprigs of greenery on a dark surface.

Fragrance

Newest Releases
A razor stands beside stacked jars of face moisturizer, shave cream, and aftershave on a wooden surface with a tiled background.

Newest Releases

Blu Atlas_SPF Lifestyle

BluPrint Notes

Your no-BS guide to better skin.

From mastering your morning routine to finding products that actually work, BluPrint Notes breaks it down for guys who want to look sharp and feel confident—without the guesswork. Quick reads, real advice, and zero fluff.

Read Now

We're on a mission to clean up skin and hair care. Our products are made from the finest natural ingredients and carefully formulated to deliver exceptional results.

Clean Ingredients

Naturally derived and free from harsh chemicals.

Proven Results

High-performance natural formulas that actually work.

Trusted by 100K+

American-made and customer-approved.