Built for Performance. Now 30% Off.
Celebrate independence from harsh ingredients. Everything you need for daily freshness is 30% off with code INDEPENDENCE. Some exclusions apply.
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Our Best Sellers
"Blu Atlas checks all the boxes. It's equal parts approachable, natural, and effective—plus, the packaging is sleek enough to display on your grooming shelf."
- Men's Journal
Atlantis Eau De Parfum
96% of our ingredients are from natural origins such as plants, fruits, and minerals.
BluPrint Notes
Your no-BS guide to better skin.
From mastering your morning routine to finding products that actually work, BluPrint Notes breaks it down for guys who want to look sharp and feel confident—without the guesswork. Quick reads, real advice, and zero fluff.
We're on a mission to clean up skin and hair care. Our products are made from the finest natural ingredients and carefully formulated to deliver exceptional results.
Clean Ingredients
Naturally derived and free from harsh chemicals.
Proven Results
High-performance natural formulas that actually work.
Trusted by 100K+
American-made and customer-approved.