AS SEEN IN

Illustration of mountains with sun and birds in a minimalist style.The word 'SWAGGER' in bold, black letters.GQ magazine logo in bold black letters.Woman playing tennis, mid-swing, with a sunny sky background.
White bar of Exfoliating Blu Atlas bar soap next to packaging

Natural Exfoliating Bar Soap

Everyday Exfoliating Bar Soap contains natural jojoba beads to gently remove dead skin and impurities. Aloe soothes and nourishes freshly buffed skin, while shea butter hydrates and locks in moisture. The result? A skin barrier that’s smooth and invigorated, without parabens, silicones, and sulfates – ever.

Luxuriate in a rich-smelling combo of bergamot, clary sage, and patchouli as you start the day, or take the day off.


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Smell Self Assured

In search of a men's fragrance that exudes a natural, casual confidence, Bountiful is bold yet intimate, dignified yet effortless, and understated yet innately refined. Just as appropriate for special occasions as it is for daily wear, this cologne communicates the smooth sophistication of a man whose potential knows no bounds. 

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Embody Quiet Luxury

Bountiful’s proprietary blend of premium ingredients provides a rich, earthy depth and crisp freshness you won’t find anywhere else, making it a cologne that’s just as unparalleled and distinct as you are.

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When winter hits, it brings more than just cold weather—it can also bring dryness, irritation, and dull skin. As temperatures drop, it’s important to adjust your skincare routine to keep your complexion healthy, hydrated, and protected. The key to winter skincare is moisture—making sure your skin gets the hydration it needs while staying shielded from harsh elements. In this winter guide, we’ll walk you through a simple yet effective skincare routine designed just for men.