A More Focused Blu Atlas
We are simplifying our lineup ahead of 2026 and retiring a small number of products. These are the final units & 60% OFF, once they are gone, they will not return.
"Blu AtlasΒ checks all the boxes. It's equal parts approachable, natural, and effectiveβplus, the packaging is sleek enough to display on your grooming shelf."
- Men's Journal
Trusted by thousands
Join our community of satisfied customers
- 100,000+ verified reviews
- 88% repeat purchase rate
- Dermatologist-guided formulas
- No filler ingredients
- Designed to work with minimal steps
Select retiring products are up to 60% off, as we focus on fewer formulas that best represent our standards and performance.
Atlantis Eau De Parfum
96% of our ingredients are from natural origins such as plants, fruits, and minerals.
BluPrint Notes
Your no-BS guide to better skin.
From mastering your morning routine to finding products that actually work, BluPrint Notes breaks it down for guys who want to look sharp and feel confidentβwithout the guesswork. Quick reads, real advice, and zero fluff.
Clean Ingredients
Naturally derived and free from harsh chemicals.
Proven Results
High-performance natural formulas that actually work.
Trusted by 100K+
American-made and customer-approved.