Elevate Your Routine – 30% Off
For Labor Day only, experience the full Blu Atlas collection—from grooming to fragrance—at 30% off sitewide. Use code LABOR30. Exclusions apply.
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"Blu Atlas checks all the boxes. It's equal parts approachable, natural, and effective—plus, the packaging is sleek enough to display on your grooming shelf."
- Men's Journal
Atlantis Eau De Parfum
96% of our ingredients are from natural origins such as plants, fruits, and minerals.
BluPrint Notes
Your no-BS guide to better skin.
From mastering your morning routine to finding products that actually work, BluPrint Notes breaks it down for guys who want to look sharp and feel confident—without the guesswork. Quick reads, real advice, and zero fluff.
We're on a mission to clean up skin and hair care. Our products are made from the finest natural ingredients and carefully formulated to deliver exceptional results.
Clean Ingredients
Naturally derived and free from harsh chemicals.
Proven Results
High-performance natural formulas that actually work.
Trusted by 100K+
American-made and customer-approved.